Marketing Plan Role And Structure Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan Role And Structure - Essay Example This paper will therefore, discuss the role that a marketing plan plays in enabling the product position itself in the market. It will also discuss different elements of a marketing plan and importance of each element in enabling the marketer market the product. In addition, it will provide an appropriate structure of a marketing plan and distinctive features between a marketing plan and business plan. Also, the paper will look at how each element in a marketing plan enhances the marker’s understanding of the market. Different assumptions made when drafting a marketing plan will also be discussed and their relevance in accordance with the marketer’s objective. Lastly, different marketers use marketing plan for different purposes. These purposes will be analysed and select the most appropriate use of a marketing plan. This will help in coming up with a detailed conclusion on the effectiveness of a marketing plan in helping the business to increase its overall profits (Bu rrow & Bosiljevac 2011). Role and nature of marketing plan A marketing plan can be defined as a product or companywide plan that describes all functions involved in achieving marketing objectives in a certain timeframe. A business plan provides a general platform that a business needs to follow in order to achieve its goals. Marketing plan is a part of business plan that goes deeper in discussing the sales and marketing planning. It also offers market analysis, expense budget; sales forecast and even different milestone tables. On the other hand, business plan covers the overall expenditure to be covered with a business. Therefore a market plan plays a great role in setting up an appropriate business plan (Cohen, 2005). A marketing plan defines the firm’s long-term mission. Every business has its mission that it wants to achieve. This cannot be possible if the business does not have an appropriate strategy to be followed. Marketing plan therefore, provides the appropriate str ategy that a business must follow in order to achieve its mission. It also analyses all the risks and uncertainties that may face a business or a product in the market and provide the possible solutions. The mission is mainly based on an understanding the target consumers and all prospective competitors that might hinder the mission from being achieved (Cohen, 2005). Marketing plan helps in environment assessment. The plan summarizes the firm’s strengths, weaknesses, opportunities and threats and provides a way on how to manipulate these aspects in order for the company to increase its overall revenue. It mainly provides a way forward on how to take advantage of the available opportunities in order to strengthen the business position in the market. It also defines business strength and how to use them to increase the business competitiveness in the market. In addition, it defines all weaknesses that a business faces and how they can be eradicated or improved to fit the busine ss mission. It also analyses the possible threats that faces the business and how to evade them (Cohen, 2005). A comprehensive marketing plan assesses the current status of the marketing effort in regard to pricing, distribution, product and promotional strategies. It assesses the relationship that exists between the business and other external factors such as competition, and target market. This help the marketer develops appropriate and measurable sales objectives.

Frankenstein Essay Example for Free

Frankenstein Essay Mary Shelley wrote the novel Frankenstein. The novel is also known as the modern Prometheus. Mary Shelley, her husband Percy and Lord Byron went to Lake Geneva. Lord Byron challenged the group to a ghost story. After that Mary Shelley had a dream which then made her start writing her ghost story. Her dream was of a boy which made a machine, a man, which showed signs of life. Mary then had the basis of her story and went on to complete the novel in 1817 and published it in 1818, in London when she was 18 years old. Another thing which influenced Mary in writing Frankenstein was Jean Jacques Rousseau, a French philosopher, writer and composer in the 18th century. She was deeply motivated by his thoughts and dreams. Her description in Frankenstein closely resembles her documentations of Rousseau’s wanderings throughout his days of exile. This probably gave her an idea of making the monster alone after her idea of a man made human machine. Also Mary knew that Rousseau abandoned his children to an orphanage which Mary disapproved of, but I think this gave her the idea of Victor abandoning his creation, this also happened to Mary when she was young and it also happened to Rousseau when he was young. They were both dreamers, yet outcasts and both found inspiration in loneliness and isolation. The novel Frankenstein is also called the modern Prometheus. The reason why the novels subtitle is called the modern Prometheus is because in Greek mythology, Prometheus was the titan who stole fire from god and gave it to man. Victor stole the secret of creation of life from god in a way because he created a being in the likeness of a man. He stole this ‘fire’ or power and bought it to man just like Prometheus did. Mary Shelley evokes a sense of horror when Victor Frankenstein says in (chapter 5): â€Å"It was on a dreary night of November that I beheld the accomplishment of my toils. † This was when Victor creates life, a being in the likeness of a man. ‘Dreary’ could be dull, gloomy and evil. She included the month of November to show that it is near the end of the year and it creates a dark setting. November’ is also a cold, dreary month. It is before December (the last month of the year) so it could mean before death. ‘Beheld’ is carrying out or something which you have already carried out. It can create a sense of dread because the thing being carried out could be an evil thing which was carried out. The word ‘accomplishment’ can be victory, creation or achievement. It could be victory or achievement of the creation of something evil which creates the dread. In this case it was the achievement of creating life. ‘Toils’ is the hard work and hard work is work which is done over a long time. So if it is work done over a long period of time, than it gives you the feeling that something wicked is being created behind all the hard work. The second link is that Prometheus was the one who made humans, just like Victor did from scratch. This had lot in common with the classic Prometheus; the dream and the creation of a new species; the disregard of limits. â€Å"I saw the dull yellow eye of the creature open; it breathed hard, and a convulsive motion agitated its limbs. † The point where the new being had started its life also creates a sense of fear. ‘Dull’ is gloomy, dreary, evil and deadly. Yellow’ is a colour most commonly used in dangerous and dreadful creatures for the eyes and body so it makes the monster look bloodcurdling. The words ‘open’ and ‘breathed hard’ give the feeling of something is going to happen, a feeling of tension and suspense because it is the first breath of another human created and we do not know what is going to happen. ’Convulsive’ is the jerky muscular contractions resembling a spasm. It can also be the sudden violent movement of rage. It gives us a sense of terror because of the sudden violent movement; you do not know what the monster will do because he is a new creation. Agitated’ is disturbed or trouble. His limbs were troubled and agitated. You can also see it as being in a state of anxiety and not being calm, vigorously shaking back and forth and being restless. It can mean that the monster was impatient and keen to do something. Shelley creates this sense of horror in chapter 5 by making us feel that the monster is an evil person by describing him ‘dull’ and ‘yellow’. Also it creates horror because the monster has sudden violent movements as soon as he is born and is vigorously shaking because of his distressed state. There are 10 elements of a gothic novel. These are: set in castle, which often contains secret passages and hidden parts. Some of Frankenstein is set in darkness and horror for example when before Victor created the monster; he spent nights in churchyards and charnel houses collecting remains of dead bodies in places of dark and ghostly atmosphere. Here Shelley creates the horror. â€Å"As I dabbled among the unhallowed damps of the grave† ‘Dabbled’ can be when you dip your hand or foot into a liquid. But it can also be when someone plays around with their work and experiment things. ’Unhallowed’ is the opposite of hollow, so it is something which is not empty inside. It can also be seen as someone treating something with disrespect or violating the sacredness of something, to remove something from the grave. ‘Damp’ is something which has moisture, a slight wetness on an object. This is related to the gothic element of a setting in darkness or castle. So here, Victor is playing around with the bodies, trying to get a perfect body for his creation when he is dabbling. You can tell it is a body he wants because unhallowed is when it is not empty, and the graves are not empty because they have dead bodies which could be slight wet because they are in the ground. He is raising a body from a grave in a dark graveyard to create a new life. This is how Shelley creates the dread in this gothic element in chapter 4. An atmosphere of mystery and suspense, were fear is often enhanced by the unknown. The terrible, gloomy weather creates suspense and are also metaphors for sorrow and distress. Some gothic novels also contain ancient prophecies which could be obscure, profound or confusing. It could be omens, portents, visions or disturbing dreams like when Victor had a horrifying dream foreshadowing Elizabeth’s death. He was dreaming of Elizabeth who was healthy, but it turned out to be his mum corpse who he was kissing. Shelley creates the sense of horror here when Victor tells of his dream after he created his creation. â€Å"I slept indeed, but I was disturbed by the wildest dreams. I thought I saw Elizabeth, in the bloom of health, walking in the streets of Ingolstadt. Delighted and surprised, I embraced her, but as soon as I imprinted the first kiss on her lips, they became livid with the hue of death; her features appeared to change, and I thought I held the corpse of my dead mother in my arms, a shroud enveloped her form, and I saw the grave-worms crawling in the folds of the flannel. † This was the horrifying dream which Victor had in chapter 5. He thought he saw Elizabeth in the ‘bloom’ of health. A bloom can be a blossom or a flower or a seed starting to grow into a bud or flower. The dream starts off in a cheerful manner, but the fear starts to occur after he ‘embraces’ her. Embrace is when you meet someone, shake their hands, hug them or kiss them. But when he went to ‘imprint’ the kiss on her lips the delightfulness was blown away. Imprinted’ is when you stick, print, dent, mark or impress something or someone. Here it is used as printing a kiss on her lips. ‘Livid’ is something becoming discoloured, purple, bruised, enraged or unusual. ‘Hue’ is colour, a shade or tinge of colour. The lips became discoloured and unusual; they had the shade and colour of death on them. Shelley starts to create the sense of horror here. ‘Features’ are the characteristics of something. It is something which makes up an object or thing. Elizabeth’s features are the limbs and all parts of her body like the nose and eyes. They all started to change. ‘Corpse’ is a dead body. ‘Shroud’ is a covering, blanket, veil or cloak. ‘Enveloped’ is when something encloses on an object or when something surrounds it, an attacking force. ‘Flannel’ is a soft light piece of woollen fabric. I think Shelley used this dream to show that Victor regretted making his creation. As soon as he made it, he abandoned it. The dream was probably trying to tell Victor that he had done something very awful. Also, as soon as the dream had finished and he woke up, the monster was standing over him. The corpse in his dream could be the monster and it could be a vision telling him that your creation will do the same to you; he will be pleasant to you at first like the ‘bloom of health’ but then turn horrific like the corpse and hate you if you turn away from him. It can also mean that Victor is Elizabeth, a lovely, determined man, but after creating the monster he turned heart-less and deadly like the corpse and it comes to hunt him. Supernatural inexplicable events, dramatic, amazing events occur. In Frankenstein, the monster is the supernatural being when he is created. High emotion, characters are often overcome by anger, sorrow, surprise and most often, terror like in Frankenstein the monster is very heart-broken as he finds out no one loves him, even though he loves many humans, so he becomes angry, distraught and lonely. Some gothic novels also have women in distress, threatened by a powerful, tyrannical male. They also have metonymy of gloom and horrors e. g. wind, rain, moans and howls. Terrible weather used by Mary Shelley for dread and horror in Frankenstein is an example of this. It was already one in the morning; the rain pattered dismally against the panes, and my candle was nearly burnt out. † This was at the beginning of chapter 5 when Victor finishes creating his creation. Shelley used dreadful weather (a gothic element) and the completion of Victor’s creation at the same time to create the sense of horror. The monster opened his eyes just after the heavy rain started to beating against the panes. ’Pattered dismally’ is when the rain patters on your window in a dreadful and cheerless manner. ‘My candle was nearly burnt out’. It tells you how dreadful the weather was. The candle was almost burnt out inside a room, and as soon as the candle was almost burnt out, the monster opened his eyes. Shelley used this in an obvious way to create tension and that dread of the horrendous weather and light being gone out from the room combined with the yellow eyes of the monster opening. The monster in Frankenstein is symbolic of many things. Misogyny is one of them. Victor left Elizabeth for his determination of learning new ideas and to feed his craving for knowledge and learning. We sat late. We could not tear ourselves away from each other, nor persuade ourselves to say the word ‘farewell! ’ It was said; and we retired under the pretence of seeking repose, each fancying that the other was deceived. † It is symbolic of Frankenstein (the monster) because the monster stopped the doctor from being with Elizabeth. It may be a symbol of science because it is repeatedly shown in the novel as an alternat ive way of understanding the world to that offered by religion. The monster is a warning against scientific progress. The creature represents this in both its power and its deformities (both physical and moral). The warning against scientific progress is shown when Victor creates a new being and all the casualties which occur after for going advance in science, like the death of Victors brother and Elizabeth, and the loneliness, isolation and being neglected causes the creature rage and sorrow, which after causes him to become evil. It may be symbolic of the parent child relationship. The monster grows up unloved, nameless and untutored-it is a moral lesson to parents about their obligations to their children. Shelly’s tragedy is similar. She lost her mother 10 days after she was born and grew up alone most of the time, so she could be making the monster symbolic of her. It symbolises destructive nature of dangerous ambition in psychological tale. It also considers the question of whether man is born evil or made evil by society, as we see in Frankenstein, the monster is born loving and caring, but the rejection of Victor and other humans made him loose his love and was made evil by society. Shelley uses the monster to symbolise those who have lost their freedom. His purpose is political. Frankenstein contains romanticism. The romantic period had an influence on Mary Shelley. This novel contains many elements of romance, but there are three main ones. These are powerful love, unreturned love and uncertainty of reciprocation. The monster had powerful love when he was born, he was not born evil. He loved Victor very much and begged him for the redeeming power of love. But Victor disliked the monster and abandoned him and his duty to look after his creation. This was unreturned love, the second element, where the monster loved Victor, but he did not give the love back. He held up the curtain of the bed; and his eyes, if eyes they may be called, were fixed on me. His jaws opened, and he muttered some inarticulate sounds, while a grin wrinkled his cheeks. He might have spoken, but I did not hear; one hand was stretched out, seemingly to detain me, but I escaped, and rushed downstairs†. ‘Inarticulate’ is someone who is speechless, who is not speaking clearly, and hesitating and mumbling. ’grin’ is a smile, smirk or a pleasant beam. ‘Detain’ is to hold someone, arrest or capture someone. You can see this as a non-evil side and an evil side. The negative way you can see this is the monster opening the bed curtain and fixing his eyes on Victor, as if he was going to do something to him. This is where Shelley starts to create the fear. His mouth opened to say something, he may have wanted to curse Victor or say something unpleasant towards him for creating him and then running away from him. His hand was probably stretched out to capture Victor and hold him a prisoner, before Victor runs away. I think that this is unreturned love. This is where the monster wanted to be loved, and he loved Victor. I see this as a non-evil side. The monster opened the bed curtains to wake up Victor from his horrific dream which the monster could see because of Victor’s convulsive limbs, he wanted to help Victor. His eyes were fixed on Victor because it was the first time he ever saw him properly and wanted to be loved by him. When he opened his mouth to say something, he probably wanted to say some compassionate words and then when he stretched his hands out, he probably wanted to hold Victor and hug him for creating him; for giving him life again. But Victor probably thought he was trying to attack him so he escaped, but I think that the monster wanted love which was not returned to him. An example of the third element is when the monster watched and studied a family of cottagers, he felt as if he was part of their family without even meeting them. Even after the cottager’s rejection, he still had hope that they would accept him. This shows the uncertainty of reciprocation, where someone is uncertain if something is going to be returned. In Frankenstein, the monster is the example of this, he is unsure if he is ever going to be loved. The Enlightenment was a very optimistic, yet realistic, era in history. It found people rallying for major changes to take place. The attitude of the Enlightenment was to question everything and think deeply about its meaning, challenging the importance and validity of tradition. In Mary Shelley’s Frankenstein, Shelley portrays ideas about progress, optimism, liberty, fate, happiness, nature, and the physical world in a manner that supports Enlightenment attitudes. The enlightenment age encouraged everyone to use reason and science in order to rid the world of barbarism and superstition. In Frankenstein, Shelley argues that Frankenstein’s role as an enlightenment hero, not only pulled him out of nature, but made him a slave to his creation, and that Frankenstein’s role as a revolting romantic failed, because he did not take responsibility for his creation and mankind must find a balance between the enlightenment and romantic ideologies. When Victor takes a moment to ponder upon a story from his youth, we get a glimpse at the Enlightenment view of fate. Victor recalls a time when he was fifteen and lightning not just split, but splintered, a tree near his house. A well researched natural philosopher just happened to be with him at the time, and when he explained the scientific concepts that had destroyed the tree, Victor immersed himself in the study of mathematics and the sciences related to mathematics. â€Å"As I stood at the door, on a sudden I beheld a stream of fire issue from an old and beautiful oak which stood about twenty yards issue from our house; and so soon as the dazzling light vanished, the oak had disappeared, and nothing remained but a blasted stump. When we visited it the next morning, we found the tree shattered in a singular manner. It was not splintered by the shock, but entirely reduced to thin ribands of wood. I never beheld anything so utterly destroyed. † ‘Behold’ is to see, to hold, to think or be felt. ‘Stream’ is the smaller part of a river. It is also used for something wavy or floating. ‘Issue’ is a subject, concern, problem, number or copy. I think in this quote it means rising. The ‘oak’ is a type of wood and also a tree name. ‘Dazzling’ is something shining or glimmering in your eyes, and lighting is the dazzling here. ‘Blasted stump’ is a blown and horrible base or remain. Shattered’ is something broken, devastated, crushed or traumatized. A ‘singular manner’ is a shocking, extraordinary way. ‘Ribands’ is pieces of material. So in chapter 2 Victor says about how he saw a wave of fire rise from an old tree outside his house. The tree had disappeared as soon as the lightning had struck it and all that remained was the base of the tree. When he visited it the next morning, the tree was crushed in an astonishing way. It was reduced to strips of woods and he had never seen anything like this before. The enlightenment encouraged people to use science and reason to rid of false ideas and beliefs. After Victor had seen this, a man of great research of natural philosophy was with him and he explained to Victor about electricity and galvanism (electricity produced by chemical action and in biology, galvanism is the contraction of a muscle that is stimulated by an electric current). Victor had never heard of these theories or ideas before about electricity. This was new to him and in future when he made his monster he used electricity from lightning to stimulate the body of movement. There is a small amount of dread and horror which Shelley has created in this quote. Words like vanishing, disappearing, shattered and splintered give you negative feelings of something happening. This can be the story of Victor when he just finished creating the monster. â€Å"As I stood at the door, on a sudden I beheld a stream of fire issue from an old and beautiful oak which stood about twenty yards issue from our house†. This can be Victor standing at the door when his creation is about to be finished and he saw a new body rising from an old body which stood about 20 yards from him. And as soon as the dazzling light vanished, the oak had disappeared, and nothing remained but a blasted stump. When we visited it the next morning, we found the tree shattered in a singular manner†. And as soon as the creature was born, Victor disappeared, the tree could be Victor, and nothing remained but the monster. When Victor visited it the next morning, the monster was traumatized and devastated in a shocking way because he was left alone at his birth. It was not splintered by the shock, but entirely reduced to thin ribands of wood. I never beheld anything so utterly destroyed† He was not devastated by being created again, but because Victor abandoned him and Victor could not believe he created a new being. This vision which he saw of the lightning could have been a warning to him not to go ahead with his ideas; otherwise there would be danger and consequences. The dream which he had in Chapter 5 after creating the monster, could have been telling him that he is now in danger and he has consequences for creating the monster.

The Life Of Babe Ruth Essay -- essays research papers

The Life Of Babe Ruth   Ã‚  Ã‚  Ã‚  Ã‚  Babe Ruth, born George Ruth, Jr., is considered by many to be the greatest baseball player of all time. Everybody knows how great a hitter Babe was and how he virtually invented the home run. Not everybody knows how great of a pitcher Babe was, even though he was one of the best left-handed pitchers of all time. Babe had a 92 and 44 record, 67.6%, and a 2.24 career earned- run average in 163 games pitched. Not many career .342 hitters that averaged a home run every 11.8 at bats can say that.   Ã‚  Ã‚  Ã‚  Ã‚  George Ruth, Jr. was born in Baltimore, Maryland, on February 6, 1895, son of George Herman Ruth, Sr. and Kate Ruth. George took the name of Herman at his confirmation since it was his father's middle name and the name of his friend at St.Mary's Industrial School, Brother Herman. Ruth says he had a â€Å" rotten start† in life; he spent his childhood days on the streets and piers of Baltimore. He led a rather lawless life, his parents were medium-poor and he was mainly on his own.   Ã‚  Ã‚  Ã‚  Ã‚  All this changed when Ruth entered St.Mary's Industrial School at the age of eight. Ruth, even though he didn't realize it, had come in to a good thing. Brother Matthais took young Ruth under his wing and taught him to read, write, play baseball, do needle work, and right from wrong. Ruth showed a startling natural talent with a baseball bat, so Brother Matthais tried to round young George into a complete baseball player by teaching him to pitch and field. Ruth says that, †Brother Matthais was the greatest man I ever knew.† Ruth was taught to make shirts and became quite good at it, he boasted that he could sew a shirt in less than 15 minutes.   Ã‚  Ã‚  Ã‚  Ã‚  Ruth never had to use this skill because he was discharged from St.Mary's School on February 27, 1914 to join the Baltimore Orioles baseball team of the American League. Ruth was paid a salary of $600 to play in the International League, one step below the major league, on an Orioles affiliate team. The team went to Fayettville for spring training and Ruth showed raw talent and didn't need much formal training but needed lots of controlled practice. Coach Sam Steinman warned the veterans to go easy with the rookie Ruth, he said, †He's one of Jack Dunn's babes.† Journalist Roger Pippen asked Steinman to explain, Steinm... ... Ruth was suspended on three different occasions for various reasons and his numbers dropped substantially, but the Yankees still won the pennant. Again they faced the Giants in the World Series. Babe was not a factor at all in this pitiful series for the whole Yankee team as they got swept by the Giants. Even with this failure, Babe led the Yankee's to seven World Series, winning five of them.   Ã‚  Ã‚  Ã‚  Ã‚  In Babe's unbelievable career, he had a lifetime average of .342, hit 714 career home runs, had 2,209 career RBI's, and 2,873 total hits, all in only 2,503 total games. As amazing as these stats are, they are not the reason people should be grateful that Babe played the game. The reason most people should know Babe Ruth is for the most important reason, that being the way he saved baseball from extinction. Forget how Babe was the best power-hitter in baseball and considered by many the best player in baseball history, and just think about how he kept the American pastime alive.   Ã‚  Ã‚  Ã‚  Ã‚  On August 16, 1948, at 8:01 PM, not only did the greatest baseball player of all time, but a great person, die in the form of George Herman â€Å"Babe† Ruth, Jr.

stock :: essays research papers

Khaled Bitar What were the causes of the 1929 stock market crash and the 1987 stock market crash? What are the differences between the causes?   Ã‚  Ã‚  Ã‚  Ã‚  In the 1920s stock was first issued by companies. Companies issued stock after they went public in order to make money. When traders buy stock, they were buying from the company and a stake in the company. On October 24, 1929, (a.k.a. Black Thursday) the stock market fell 9% and five days later the market fell an unprecedented 17.3%. About 29 million shares of stock changed owners causing, at the time, the biggest stock market crash in the history of the United States.   Ã‚  Ã‚  Ã‚  Ã‚  In the decade before the crash, America was thriving and production was soaring. The GNP increased by 40% and average income grew 30% throughout the decade. There was an abnormally high level of investment and traders were overwhelmed with confidence.   Ã‚  Ã‚  Ã‚  Ã‚  When the stock market crashed on Black Thursday, traders were still confident because of President Hoover’s declaration that a recovery was imminent.   Ã‚  Ã‚  Ã‚  Ã‚  Despite the general optimism, the market crashed again causing the great depression. The effects were devastating. Over the next three years, the unemployment rate rose to 13.6 million people and GNP decreased 45 million dollars.   Ã‚  Ã‚  Ã‚  Ã‚  There are many causes to the 1929 stock market crash including speculation, WWI, Foreign investment, and a scandal that could have played a minor role.   Ã‚  Ã‚  Ã‚  Ã‚  The 1929 stock market was a bull market fueled by speculation. Speculation inflated stock prices beyond what they were worth because of the large amount of traders. Speculation is when traders think that a stock has much more value and potential then it really does. Traders would buy a stock that they think is thriving and when they realize that the company is losing money, they sell causing the market to decrease. (i.e. people investing in ebay and then selling after seeing ebay’s earnings.)   Ã‚  Ã‚  Ã‚  Ã‚  Many investors were not very experienced and they believed that whenever their stock went down, they felt selling was the best option which fueled the crash even further.   Ã‚  Ã‚  Ã‚  Ã‚  Because of the thriving market, many loaned money from banks and invested in the stock market. When it crashed, they could not pay back the loans and the banks lost money. The market misled the banks as they thought loaning traders money would be very lucrative. The Federal Reserve was a cause of the 1929 stock market crash because it essentially owned the government and fueled the speculation.

Proposal- Civil Engineering

Proposal To: Dr. Rod Zink From: Shivani Priyam SUBJECT: Recommendation Report â€Å"Topic† Revised Draft: Wednesday April 17, 2013 The purpose of this proposal is to summarize my recommendation report. Through this proposal, I will explain my theoretical situation in which I make a recommendation to the Assotech Limited’s Planning and Coordination team as to which type of master plan is best suited for their upcoming project. Through the course of this proposal I will explain Assotech Limited’s position in the Real Estate market in India.I will also compare two master plans since that will be critical in making a strong informative recommendation to the organization. Finally, at the end of my proposal I will outline my tentative schedule and breakdown the costs that I expect to incur while putting together my recommendation report. Introduction As Civil Engineer I have been hired by Assotech Limited to select the best master plan for a land area of 12. 062 acres, which comprises of  High Rise Towers of 2 BHK, 3BHK, 3 BHK + Servant room + Study & 4 BHK + Servant room + Study apartments as per the market requirements catering to buyers of all segments of the society.Some inventory of villas has also been introduced to take the advantage of huge demand for this. I have been hired to help the company choose between 2 possible master plans for the development. I will compare the two alternatives and recommend the best possible alternative for the company and the future residents. The company wants a master plan that takes into account the climatic conditions, sun and wind movement and incorporates these factors in our designs.I have to suggest the best alternative that will be the most efficient, the most cost effective option and also the most reliable over time for the homeowners and also maximize the use of natural elements in our buildings. Description of Case study The site is strategically located at Sector 99; in the upcoming New Gurgao n Area (India), which is in close proximity to the newly built Terminal-3 of Indira Gandhi International Airport, . The topography of the site is majorly flat with minor level differences.The client needs a master plan that will build Low rise development on the Southern side and high raise development on the Northern side for maximum utilization of natural resources. Gurgaon falls in the Composite Climatic Zone of India having all types of climatic characteristics from hot & dry, warm, humid as well as cold conditions. A climatic data glance over the past two decades show that hottest months are from May till June and the coldest months are from December till January, normal Annual Rainfall being 553mm. The Average Annual Wind Direction is North West to South East.The winds in this zone on an average are light but gain force in summers and monsoons. The site is located south East to the master plan. The wind direction being North West to South East will bring purified cool breeze i nto the site. Human comfort is a function of four primary variables; air temperature, air movement, humidity, and the mean radiant temperature of interior surfaces. Natural ventilation is an energy efficient way to increase human comfort because air movement increases heat transfer from the surface when cooler outside air replaces warm and humid indoor air.Natural ventilation, unlike fan-forced ventilation, uses the natural forces of wind and buoyancy to deliver fresh air into buildings. To maximize Natural Ventilation in buildings we need: * Set Building orientation to receive prevailing breezes * Cooling of breezes by vegetative shading * Introduction of water bodies along the wind path to control temperature. * Architectural devices such as wind chimneys, atria, courtyards, windows, and operable blinds to induce natural air flow. The Two Plans:The two types of master plans that Assotech limited are taking under consideration incorporates all the major factors such as the climatol ogy, wind, solar path and solar gain but vary in terms of the amount of energy and cost it can save which is where my job begins. The first plan is called the Option 1 and the second plan is called Option 2. Before a decision on the two plans can be made, Environment clearance certificate needs to be obtained and the two plans needs to be tested upon three major factors: 1.Strategically Oriented buildings to maintain apartment temperatures through wind and sunlight. 2. Natural ventilation, unlike fan –forced ventilation, should use the natural forces of wind and buoyancy to deliver fresh air into buildings. 3. Should use temperature friendly materials for optimal apartment insulation. Comparative study of the two plans: The comparative study here shows the total energy and cost savings fro the two options. It presents a very drastic contrast between the two options with regards to AC cooling, Heating systems and Day lighting in the areas.This table highlights the energy savin gs with respect to the three main factors and also clearly states which option is the most efficient one. Take example of one bedroom of 150 -170 Sq. ft. Average running of 175 days in a year | Option1| Option2| A C (summers)| | | Connected load| 1. 5 tr| 1. 5 tr| operational load| 1. 3 tr| 1. 5 tr| total energy saving/ day| 2. 0 KW| NIL| Heating (winters)| | | Connected load| 2. 0 KW| 2. 0 KW| operational load| 1. 7 KW| 2. 0 KW| total energy saving/ day| 7. 0 KW| NIL| Day lighting| | | Connected load| 100 W| 100W| operational load| 65 W| 65 W| otal energy saving/ day| 70 W| NIL| Saving due to option 1 = 6581. 625 INR or 121. 47  US Dollar| In AC cooling systems, it shows a difference of 0. 2 tr. between the two options regarding operational load. It also shows the total energy savings if we go with Option1- Master Plan Green. In heating systems, it shows a difference of 0. 3 tr. in terms of operational loading, hence contributing majorly to towards total energy savings with optio n 1. In Day lighting, although there isn’t any loading difference but option 1 contributes 70 W worth energy saving, as compared to option 2 which contributes NIL.In conclusion, as it is evident from the comparative table, option 1 is a more efficient, cost effective and the most reliable option for our consumers. Option 1- Master Plan Green The massing on the site is such that to maximize the views from the Expressway. The blocks on the North and North West get the benefit of views of the Master Plan Green. The hierarchy of heights on the site respects the Vaastu Principles with lower tower on the North East and increasing heights towards South West. The geometry of the site has also been considered.The entrances of the site are at North East and South West with reference to Vaastu requirements. The central location of the Clubhouse gives an easy access from all parts of the site. The Club also has a direct access to avoid congestion on any part of the site. All the building s on the site face Central Green Courtyards. The site is divided into two huge green courts flowing into each other through a central lawn. Option 2- Master Plan White This option gets the benefit of the Natural Resources that is Wind and Sun.The Wind Movement has been taken care of by placing the building blocks strategically to get the advantage of natural ventilation in maximum number of apartments. The peripheral road gives a direct access to all the blocks with their separate drop offs. The placement of Villas on the Southern edge of the site and Taller buildings on the Northern edge allows Sun penetration in maximum number of apartments. Decision Criteria: In option 2 there is a linear tower in the central court,  this makes a closed courtyard comparing with Option 1.After closely observing the shadow diagram of both the options I concluded that option 1 has less shadow towers falling on each other and have open court yard (from club side) thus having better cross ventilatio n for  all the towers and its units. The minimum amount of shadows helps us in winters and reduces the requirement of heating load in overall load capacity as well as operational time when compared with option 2. Same is case for cross ventilation. Option 1 reduces the heat, makes the indoor spaces cooler as compared to option 2 thus reducing the load on the air conditioning. Prospective Audience:My primary audience would be the Manager of the Planning and Coordination team, who will read the report and recommendations and decide what he/she believes, will work best for his/her situation. The secondary audience will be the owners and management of the construction company. They will be making the final decision for the company and decide if the recommendation that I give to them will be best for their situation and whether or not they will be using those master plans. They will also check to ensure that the recommended mater plans meets all of the requirements that they have given to me as their engineer.Another audience for the report would be the State Environment Impact Assessment Authority who is in charge of the entire environment related factors will have to approve of the plan to make sure it will meet all of the regulation in the areas. Work Schedule For Implementation Of The Plan: The work schedule will begin as soon as the final proposal is handed in and will finish the day that the report is due. Task| April 1st– 8th | 9th-22nd| April 23rd- May 5th | 6th -12th | 13th– 19th | May 20th -June 3rd | Research systems| | | | | | | Form idea on better system| | | | | | | Initial Report draft body| | | | | | |Report front and end matter draft| | | | | | | Review and edit| | | | | | | Finish report and print and binding| | | | | | | Cost of Publication for the plan: The costs for the two options I am considering in my recommendation report are charted below: Option| Cost| Option 1 Air Conditioning unitsHeating UnitsVentilation strategiesSunli ght incorporated tower structure| $6. 48 /- per sq. ft. | Option 2 Air Conditioning unitsHeating UnitsVentilation strategiesSunlight incorporated tower structure | $10. 78 /- per sq. ft. | I have decided to go with option 1. Total savings due to option 2 is 121. 47  US Dollar.Schedule for the recommendation report: I feel as I navigate through this project I would need to plan and stay focused to accomplish all tasks in a timely manner and hence my planner for this recommendation report would be: Task| Week 11| Week 12| Week 13| Week 14| Week 15| Week 16| 1| Proposal| | | | | 2| | | Initial Draft| | | 3| | | | | Complete| | 4| | | | | | Final| Qualifications: This project falls under my current work related responsibilities. As a civil engineer in Assotech Limited, I have a wealth of resources and knowledge available to conduct a realistic analysis for the two master plan alternatives.I also fully understand the pros and cons of the two options, which would help me to see the effe ct of each on the company and how it would result in achieving the main aim of the project. Since, I am able to utilize the resources I have available through Assotech Ltd. my cost for this project will very minimal. Cost of required materials I believe these could be the possible costs while creating the final product. The costs would include the cost of color printing, and the coil binding. Thus the break down of the cost is listed below: Items| Cost| Color printing| $0. 49| Paper| $0. 0| Coil Binding| $ 3. 50| Total | $3. 99| ————————————————- Permission to Continue: After reading the proposal I am asking for permission to carry onto the recommendation report for the task of finding a suitable master plan in relation to climatic conditions and energy usage for Assotech limited for their project in Gurgaon, India. Citation requirements: 1. Assotech Limited. . 2012. Assot ech Blith [Internet]. Noida (UP): Assotech Moonshine Urban Developers Pvt Ltd; [2012 January, cited 2013 February]. Available from: http://assotechlimited. om/our-projects/featured-project-assotech-blith. html The website is the official website of Assotech Ltd. I am using this website as one of my sources for the recommendation report since this page would help me find information on the company and help me with my analysis and findings. I have used this website for obtaining the data for the comparative study, the cost of publishing and the work schedule for the plan to be implemented. 2. 2009. Gurgaon (UP): Sustainable Habitats- Teri Initiative [cited 2013]. Available from: http://www. sustainable-buildings. org/files/composite_SolarEnergy. df As we know, large quantities of energy are consumed in providing lighting, ventilation, and thermal comfort in the buildings. Using proper planning and design the architects have made it possible to reduce the wastage of energy and lighting . Thus, this website helped me with all the topography and climate related information required for my comparative study. Secondly, this website provided me with the information I needed to base my comparative options which were AC cooling, heating system and day lighting. Thirdly, it also gave me information about the location of the construction. 3. A R COP. 007. Planning and coordination [Internet]. 2007. Arcop Associates Pvt. Ltd, cited 2013] Available from: http://www. arcop. co. in/planningandurbandesign. htm ————————————————- This website helped me with my master plan options and cost related questions. I used this website to obtain the visuals I needed for my report. It provided me with all the details along with the visuals for the master plan green as well as the master plan white. ——————————â €”———– [ 1 ]. Vaastu- â€Å"ancient doctrine about science of construction and architecture. †

Dos and donts when searching for a new job

Dos and donts when searching for a new job Attention millennials: Are you gearing up for a job hunt?  As someone who’s young and relatively new to the world of work, you may just be starting to realize that the level of competition for available positions out there is intense- which means that you’re going to have to be at the top of your game when searching for a new job and there’s zero margin for error if you want to be taken seriously by potential employers, hiring managers, and HR professionals (AKA, the job gatekeepers). The Balance recently published an article highlighting the uphill battle millennials currently face in the job market today, along with practical job searching tips they can employ as young workers in the constantly evolving professional landscape.According to the article, â€Å"Even as the job market has recovered following the Great Recession, unemployment for millennials continues to remain high when compared to older, more experienced workers. Some classic job search advice- like  avoid job-hopping- isn’t applicable to millennials, who are frequent targets of layoffs and victims of industry instability.†Obviously, millennials need a specific and targeted set of job hunting dos and don’ts when searching for new jobs. Take advantage of the following list of guidelines to make your next hunt as successful as possible.Job Search DosDefine your goals.  When you get started on your next job hunt, you should kick things off by envisioning a primary goal for yourself. This may be a challenging task if you’re just getting started in the professional world and haven’t pinpointed what exactly you want to do, but you should try your best to focus your job hunt as precisely as possible.Why is this so crucial? Your goal will help you target your cover letters and resume, and focus your job search. Also, hiring personnel love a confident young potential hire who knows exactly what she or he wants to do with their life. If you have a goal for your next job hunt, then great- run with it! If not, consider asking yourself the following questions to help you define your goals and purpose:What am I passionate about?Why do I do  what  I do?Which values are driving my goals?What’s my purpose?What vision do I have for my career over the next 1, 3, 5, or 10 years?Target your audience.  Now that you have some clearly defined goals for your job hunt, you can begin to target your audience- this includes the industries, insiders, and companies that you want to connect with in an effort to help you achieve your stated goals. Some of you may already feel as if you know everything there is to know about the position or industry you’re looking to break into. If so, then great. If not, then do some research and get to know as much as you can at the onset of your job hunt.Consider asking yourself the following questions when you’re trying to figure things out:  Are there specific companies I’ m interested in?Am I aiming to secure a position in a specific industry?What advantage or benefit does this position bring to their business?What will the company be lacking or missing if there’s no one in this position?Consider some of the struggles and obstacles facing the employer and the industry. Make a list of the most critical ones, and reflect on times in the past when you’ve confronted similar challenges.Define your potential value.  With a clearly defined goal and audience, you can begin crafting your targeted resumes and cover letters- and demonstrate your value as a potential hire. What can you potentially offer employees if you were hired? How can you help them meet their specific needs?If you need some guidance to help you define your potential value, including what makes you stand out from the job hunting crowd, ask yourself the following questions:What benefit or contribution do I add?What key accomplishments or successes have I delivered time and tim e again?What would I say is unique about myself and how I do what I do?What are my greatest strengths?What do others see as the value I add?How have I positively influenced others?What would others say is fascinating, compelling, or interesting about me?What benefit would an employer or company get from choosing me over another candidate?What benefit or value did I bring to my previous employers?You should also reach out to friends, family, and your network and ask them which words they would use to describe you.Know where to look.  The job hunt landscape has changed drastically from what your parents might remember, so consider passing them by for advice. The article by The Balance has some excellent targeted advice for conducting an effective job search: â€Å"Millennials are the social media generation, and your network of friends and acquaintances on major social media platforms can do more than like statuses. Connections are valuable- from sharing a job description that hasn ’t been posted to making an introduction, your connections can help with your job search greatly.†They suggest the following targeted tips for kickstarting things:Sign up for LinkedIn: Make the most of this targeted site, designed specifically for making career connections and job hunting. A basic account is free, so there’s really no reason not to take advantage of it.Clean up your existing social media: Make sure there’s nothing embarrassing or offensive that might pop up on the social media sites you use, should potential employers check them out.Use your college career office: Another great free resource, take advantage of the services your college career office provides to get a step up on the competition.Attend industry events: Events designed for folks in your target industry to connect are excellent opportunities for you to meet key people and possibly network your way into your next great career opportunity.Job Search Dont’sDon’t ign ore the basics.  Many of the fundamentals of an effective job search have not changed over time, so overlook them at your own peril:Follow instructions provided when applying to each job.Make sure your resume and cover letter are free of errors.Follow the rules of proper interview etiquette- be polite, dress appropriately, display good body language, and turn off your phone!Don’t get too cute with your resume and cover letter.  Sure, you want to stand out from the competition, but do so through the impressive content of your documents- not by using wacky designs, crazy fonts and colors, or any other overly creative flourishes. Chances are, you won’t be taken seriously as a potentially candidate, and unless it’s asked for it isn’t worth the risk.Don’t let frustration get the better of you.  Job searching today can be a long and protracted experience full of disappointment, especially for millennials, who are used to instant gratification. This can be frustrating for job seekers, but don’t let that frustration defeat or derail you from your ultimate goal- keep things in perspective and find a way to maintain your composure, motivation, and drive during this process.If you’re a millennial on the hunt for a new position, make the most of these dos and don’ts to jumpstart your job search and land your next big professional opportunity. Good luck!

History- civil war exhibit essays

History- civil war exhibit essays A House Divided exhibition in the Chicago Historical Society Museum is a showcase of the causes and components of the Civil War. However, most importantly this exhibit places slavery, the peculiar institution, as the root cause for this devastating domestic war that erased more than 600,000 New World citizens from the earth. The title itself suggests a difference of opinions and they lie between the North and South. The difference between the two was only amplified by changing people and economies. The arrival of the transportation revolution, the immense land ownership opportunities in the West, and the industrialization of our nation found the North changing and the South staying the same. This exhibit was adorned with many relics from the Lincoln era. It was organized in a circular way so that everything centralized around the most vital pieces of the exhibit, Lincolns denunciation of slavery and the abolitionists movements relics. It can be viewed much like a book would be read, background in the beginning, rising action, a climax and ultimately a resolution. By the 1830s the Northerners religious beliefs and free-labor society ideals didnt include the institution of slavery and that posed a very big problem in relation to the expansion of the U.S. westward and the fear of slavery going that way as well. The election of Lincoln was vested in course of ultimate extinction, speaking of his plan to halt slaverys expansion and existence. Initially one sees a huge picture of Lincoln titled The Railsplitter, circa 1860, as he/she walks in. It is about 12X7 feet, and Lincoln is illustrated as a young, common man, shirt unbuttoned, splitting wood at the dawn of a misty summer morning. Behind him is a placid lake, and even further back, a blurred vision of the White House. This painting represented that a common citizen can rise to lead the nation,...