Marketing Plan Role And Structure Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan Role And Structure - Essay Example This paper will therefore, discuss the role that a marketing plan plays in enabling the product position itself in the market. It will also discuss different elements of a marketing plan and importance of each element in enabling the marketer market the product. In addition, it will provide an appropriate structure of a marketing plan and distinctive features between a marketing plan and business plan. Also, the paper will look at how each element in a marketing plan enhances the marker’s understanding of the market. Different assumptions made when drafting a marketing plan will also be discussed and their relevance in accordance with the marketer’s objective. Lastly, different marketers use marketing plan for different purposes. These purposes will be analysed and select the most appropriate use of a marketing plan. This will help in coming up with a detailed conclusion on the effectiveness of a marketing plan in helping the business to increase its overall profits (Bu rrow & Bosiljevac 2011). Role and nature of marketing plan A marketing plan can be defined as a product or companywide plan that describes all functions involved in achieving marketing objectives in a certain timeframe. A business plan provides a general platform that a business needs to follow in order to achieve its goals. Marketing plan is a part of business plan that goes deeper in discussing the sales and marketing planning. It also offers market analysis, expense budget; sales forecast and even different milestone tables. On the other hand, business plan covers the overall expenditure to be covered with a business. Therefore a market plan plays a great role in setting up an appropriate business plan (Cohen, 2005). A marketing plan defines the firm’s long-term mission. Every business has its mission that it wants to achieve. This cannot be possible if the business does not have an appropriate strategy to be followed. Marketing plan therefore, provides the appropriate str ategy that a business must follow in order to achieve its mission. It also analyses all the risks and uncertainties that may face a business or a product in the market and provide the possible solutions. The mission is mainly based on an understanding the target consumers and all prospective competitors that might hinder the mission from being achieved (Cohen, 2005). Marketing plan helps in environment assessment. The plan summarizes the firm’s strengths, weaknesses, opportunities and threats and provides a way on how to manipulate these aspects in order for the company to increase its overall revenue. It mainly provides a way forward on how to take advantage of the available opportunities in order to strengthen the business position in the market. It also defines business strength and how to use them to increase the business competitiveness in the market. In addition, it defines all weaknesses that a business faces and how they can be eradicated or improved to fit the busine ss mission. It also analyses the possible threats that faces the business and how to evade them (Cohen, 2005). A comprehensive marketing plan assesses the current status of the marketing effort in regard to pricing, distribution, product and promotional strategies. It assesses the relationship that exists between the business and other external factors such as competition, and target market. This help the marketer develops appropriate and measurable sales objectives.

Frankenstein Essay Example for Free

Frankenstein Essay Mary Shelley wrote the novel Frankenstein. The novel is also known as the modern Prometheus. Mary Shelley, her husband Percy and Lord Byron went to Lake Geneva. Lord Byron challenged the group to a ghost story. After that Mary Shelley had a dream which then made her start writing her ghost story. Her dream was of a boy which made a machine, a man, which showed signs of life. Mary then had the basis of her story and went on to complete the novel in 1817 and published it in 1818, in London when she was 18 years old. Another thing which influenced Mary in writing Frankenstein was Jean Jacques Rousseau, a French philosopher, writer and composer in the 18th century. She was deeply motivated by his thoughts and dreams. Her description in Frankenstein closely resembles her documentations of Rousseau’s wanderings throughout his days of exile. This probably gave her an idea of making the monster alone after her idea of a man made human machine. Also Mary knew that Rousseau abandoned his children to an orphanage which Mary disapproved of, but I think this gave her the idea of Victor abandoning his creation, this also happened to Mary when she was young and it also happened to Rousseau when he was young. They were both dreamers, yet outcasts and both found inspiration in loneliness and isolation. The novel Frankenstein is also called the modern Prometheus. The reason why the novels subtitle is called the modern Prometheus is because in Greek mythology, Prometheus was the titan who stole fire from god and gave it to man. Victor stole the secret of creation of life from god in a way because he created a being in the likeness of a man. He stole this ‘fire’ or power and bought it to man just like Prometheus did. Mary Shelley evokes a sense of horror when Victor Frankenstein says in (chapter 5): â€Å"It was on a dreary night of November that I beheld the accomplishment of my toils. † This was when Victor creates life, a being in the likeness of a man. ‘Dreary’ could be dull, gloomy and evil. She included the month of November to show that it is near the end of the year and it creates a dark setting. November’ is also a cold, dreary month. It is before December (the last month of the year) so it could mean before death. ‘Beheld’ is carrying out or something which you have already carried out. It can create a sense of dread because the thing being carried out could be an evil thing which was carried out. The word ‘accomplishment’ can be victory, creation or achievement. It could be victory or achievement of the creation of something evil which creates the dread. In this case it was the achievement of creating life. ‘Toils’ is the hard work and hard work is work which is done over a long time. So if it is work done over a long period of time, than it gives you the feeling that something wicked is being created behind all the hard work. The second link is that Prometheus was the one who made humans, just like Victor did from scratch. This had lot in common with the classic Prometheus; the dream and the creation of a new species; the disregard of limits. â€Å"I saw the dull yellow eye of the creature open; it breathed hard, and a convulsive motion agitated its limbs. † The point where the new being had started its life also creates a sense of fear. ‘Dull’ is gloomy, dreary, evil and deadly. Yellow’ is a colour most commonly used in dangerous and dreadful creatures for the eyes and body so it makes the monster look bloodcurdling. The words ‘open’ and ‘breathed hard’ give the feeling of something is going to happen, a feeling of tension and suspense because it is the first breath of another human created and we do not know what is going to happen. ’Convulsive’ is the jerky muscular contractions resembling a spasm. It can also be the sudden violent movement of rage. It gives us a sense of terror because of the sudden violent movement; you do not know what the monster will do because he is a new creation. Agitated’ is disturbed or trouble. His limbs were troubled and agitated. You can also see it as being in a state of anxiety and not being calm, vigorously shaking back and forth and being restless. It can mean that the monster was impatient and keen to do something. Shelley creates this sense of horror in chapter 5 by making us feel that the monster is an evil person by describing him ‘dull’ and ‘yellow’. Also it creates horror because the monster has sudden violent movements as soon as he is born and is vigorously shaking because of his distressed state. There are 10 elements of a gothic novel. These are: set in castle, which often contains secret passages and hidden parts. Some of Frankenstein is set in darkness and horror for example when before Victor created the monster; he spent nights in churchyards and charnel houses collecting remains of dead bodies in places of dark and ghostly atmosphere. Here Shelley creates the horror. â€Å"As I dabbled among the unhallowed damps of the grave† ‘Dabbled’ can be when you dip your hand or foot into a liquid. But it can also be when someone plays around with their work and experiment things. ’Unhallowed’ is the opposite of hollow, so it is something which is not empty inside. It can also be seen as someone treating something with disrespect or violating the sacredness of something, to remove something from the grave. ‘Damp’ is something which has moisture, a slight wetness on an object. This is related to the gothic element of a setting in darkness or castle. So here, Victor is playing around with the bodies, trying to get a perfect body for his creation when he is dabbling. You can tell it is a body he wants because unhallowed is when it is not empty, and the graves are not empty because they have dead bodies which could be slight wet because they are in the ground. He is raising a body from a grave in a dark graveyard to create a new life. This is how Shelley creates the dread in this gothic element in chapter 4. An atmosphere of mystery and suspense, were fear is often enhanced by the unknown. The terrible, gloomy weather creates suspense and are also metaphors for sorrow and distress. Some gothic novels also contain ancient prophecies which could be obscure, profound or confusing. It could be omens, portents, visions or disturbing dreams like when Victor had a horrifying dream foreshadowing Elizabeth’s death. He was dreaming of Elizabeth who was healthy, but it turned out to be his mum corpse who he was kissing. Shelley creates the sense of horror here when Victor tells of his dream after he created his creation. â€Å"I slept indeed, but I was disturbed by the wildest dreams. I thought I saw Elizabeth, in the bloom of health, walking in the streets of Ingolstadt. Delighted and surprised, I embraced her, but as soon as I imprinted the first kiss on her lips, they became livid with the hue of death; her features appeared to change, and I thought I held the corpse of my dead mother in my arms, a shroud enveloped her form, and I saw the grave-worms crawling in the folds of the flannel. † This was the horrifying dream which Victor had in chapter 5. He thought he saw Elizabeth in the ‘bloom’ of health. A bloom can be a blossom or a flower or a seed starting to grow into a bud or flower. The dream starts off in a cheerful manner, but the fear starts to occur after he ‘embraces’ her. Embrace is when you meet someone, shake their hands, hug them or kiss them. But when he went to ‘imprint’ the kiss on her lips the delightfulness was blown away. Imprinted’ is when you stick, print, dent, mark or impress something or someone. Here it is used as printing a kiss on her lips. ‘Livid’ is something becoming discoloured, purple, bruised, enraged or unusual. ‘Hue’ is colour, a shade or tinge of colour. The lips became discoloured and unusual; they had the shade and colour of death on them. Shelley starts to create the sense of horror here. ‘Features’ are the characteristics of something. It is something which makes up an object or thing. Elizabeth’s features are the limbs and all parts of her body like the nose and eyes. They all started to change. ‘Corpse’ is a dead body. ‘Shroud’ is a covering, blanket, veil or cloak. ‘Enveloped’ is when something encloses on an object or when something surrounds it, an attacking force. ‘Flannel’ is a soft light piece of woollen fabric. I think Shelley used this dream to show that Victor regretted making his creation. As soon as he made it, he abandoned it. The dream was probably trying to tell Victor that he had done something very awful. Also, as soon as the dream had finished and he woke up, the monster was standing over him. The corpse in his dream could be the monster and it could be a vision telling him that your creation will do the same to you; he will be pleasant to you at first like the ‘bloom of health’ but then turn horrific like the corpse and hate you if you turn away from him. It can also mean that Victor is Elizabeth, a lovely, determined man, but after creating the monster he turned heart-less and deadly like the corpse and it comes to hunt him. Supernatural inexplicable events, dramatic, amazing events occur. In Frankenstein, the monster is the supernatural being when he is created. High emotion, characters are often overcome by anger, sorrow, surprise and most often, terror like in Frankenstein the monster is very heart-broken as he finds out no one loves him, even though he loves many humans, so he becomes angry, distraught and lonely. Some gothic novels also have women in distress, threatened by a powerful, tyrannical male. They also have metonymy of gloom and horrors e. g. wind, rain, moans and howls. Terrible weather used by Mary Shelley for dread and horror in Frankenstein is an example of this. It was already one in the morning; the rain pattered dismally against the panes, and my candle was nearly burnt out. † This was at the beginning of chapter 5 when Victor finishes creating his creation. Shelley used dreadful weather (a gothic element) and the completion of Victor’s creation at the same time to create the sense of horror. The monster opened his eyes just after the heavy rain started to beating against the panes. ’Pattered dismally’ is when the rain patters on your window in a dreadful and cheerless manner. ‘My candle was nearly burnt out’. It tells you how dreadful the weather was. The candle was almost burnt out inside a room, and as soon as the candle was almost burnt out, the monster opened his eyes. Shelley used this in an obvious way to create tension and that dread of the horrendous weather and light being gone out from the room combined with the yellow eyes of the monster opening. The monster in Frankenstein is symbolic of many things. Misogyny is one of them. Victor left Elizabeth for his determination of learning new ideas and to feed his craving for knowledge and learning. We sat late. We could not tear ourselves away from each other, nor persuade ourselves to say the word ‘farewell! ’ It was said; and we retired under the pretence of seeking repose, each fancying that the other was deceived. † It is symbolic of Frankenstein (the monster) because the monster stopped the doctor from being with Elizabeth. It may be a symbol of science because it is repeatedly shown in the novel as an alternat ive way of understanding the world to that offered by religion. The monster is a warning against scientific progress. The creature represents this in both its power and its deformities (both physical and moral). The warning against scientific progress is shown when Victor creates a new being and all the casualties which occur after for going advance in science, like the death of Victors brother and Elizabeth, and the loneliness, isolation and being neglected causes the creature rage and sorrow, which after causes him to become evil. It may be symbolic of the parent child relationship. The monster grows up unloved, nameless and untutored-it is a moral lesson to parents about their obligations to their children. Shelly’s tragedy is similar. She lost her mother 10 days after she was born and grew up alone most of the time, so she could be making the monster symbolic of her. It symbolises destructive nature of dangerous ambition in psychological tale. It also considers the question of whether man is born evil or made evil by society, as we see in Frankenstein, the monster is born loving and caring, but the rejection of Victor and other humans made him loose his love and was made evil by society. Shelley uses the monster to symbolise those who have lost their freedom. His purpose is political. Frankenstein contains romanticism. The romantic period had an influence on Mary Shelley. This novel contains many elements of romance, but there are three main ones. These are powerful love, unreturned love and uncertainty of reciprocation. The monster had powerful love when he was born, he was not born evil. He loved Victor very much and begged him for the redeeming power of love. But Victor disliked the monster and abandoned him and his duty to look after his creation. This was unreturned love, the second element, where the monster loved Victor, but he did not give the love back. He held up the curtain of the bed; and his eyes, if eyes they may be called, were fixed on me. His jaws opened, and he muttered some inarticulate sounds, while a grin wrinkled his cheeks. He might have spoken, but I did not hear; one hand was stretched out, seemingly to detain me, but I escaped, and rushed downstairs†. ‘Inarticulate’ is someone who is speechless, who is not speaking clearly, and hesitating and mumbling. ’grin’ is a smile, smirk or a pleasant beam. ‘Detain’ is to hold someone, arrest or capture someone. You can see this as a non-evil side and an evil side. The negative way you can see this is the monster opening the bed curtain and fixing his eyes on Victor, as if he was going to do something to him. This is where Shelley starts to create the fear. His mouth opened to say something, he may have wanted to curse Victor or say something unpleasant towards him for creating him and then running away from him. His hand was probably stretched out to capture Victor and hold him a prisoner, before Victor runs away. I think that this is unreturned love. This is where the monster wanted to be loved, and he loved Victor. I see this as a non-evil side. The monster opened the bed curtains to wake up Victor from his horrific dream which the monster could see because of Victor’s convulsive limbs, he wanted to help Victor. His eyes were fixed on Victor because it was the first time he ever saw him properly and wanted to be loved by him. When he opened his mouth to say something, he probably wanted to say some compassionate words and then when he stretched his hands out, he probably wanted to hold Victor and hug him for creating him; for giving him life again. But Victor probably thought he was trying to attack him so he escaped, but I think that the monster wanted love which was not returned to him. An example of the third element is when the monster watched and studied a family of cottagers, he felt as if he was part of their family without even meeting them. Even after the cottager’s rejection, he still had hope that they would accept him. This shows the uncertainty of reciprocation, where someone is uncertain if something is going to be returned. In Frankenstein, the monster is the example of this, he is unsure if he is ever going to be loved. The Enlightenment was a very optimistic, yet realistic, era in history. It found people rallying for major changes to take place. The attitude of the Enlightenment was to question everything and think deeply about its meaning, challenging the importance and validity of tradition. In Mary Shelley’s Frankenstein, Shelley portrays ideas about progress, optimism, liberty, fate, happiness, nature, and the physical world in a manner that supports Enlightenment attitudes. The enlightenment age encouraged everyone to use reason and science in order to rid the world of barbarism and superstition. In Frankenstein, Shelley argues that Frankenstein’s role as an enlightenment hero, not only pulled him out of nature, but made him a slave to his creation, and that Frankenstein’s role as a revolting romantic failed, because he did not take responsibility for his creation and mankind must find a balance between the enlightenment and romantic ideologies. When Victor takes a moment to ponder upon a story from his youth, we get a glimpse at the Enlightenment view of fate. Victor recalls a time when he was fifteen and lightning not just split, but splintered, a tree near his house. A well researched natural philosopher just happened to be with him at the time, and when he explained the scientific concepts that had destroyed the tree, Victor immersed himself in the study of mathematics and the sciences related to mathematics. â€Å"As I stood at the door, on a sudden I beheld a stream of fire issue from an old and beautiful oak which stood about twenty yards issue from our house; and so soon as the dazzling light vanished, the oak had disappeared, and nothing remained but a blasted stump. When we visited it the next morning, we found the tree shattered in a singular manner. It was not splintered by the shock, but entirely reduced to thin ribands of wood. I never beheld anything so utterly destroyed. † ‘Behold’ is to see, to hold, to think or be felt. ‘Stream’ is the smaller part of a river. It is also used for something wavy or floating. ‘Issue’ is a subject, concern, problem, number or copy. I think in this quote it means rising. The ‘oak’ is a type of wood and also a tree name. ‘Dazzling’ is something shining or glimmering in your eyes, and lighting is the dazzling here. ‘Blasted stump’ is a blown and horrible base or remain. Shattered’ is something broken, devastated, crushed or traumatized. A ‘singular manner’ is a shocking, extraordinary way. ‘Ribands’ is pieces of material. So in chapter 2 Victor says about how he saw a wave of fire rise from an old tree outside his house. The tree had disappeared as soon as the lightning had struck it and all that remained was the base of the tree. When he visited it the next morning, the tree was crushed in an astonishing way. It was reduced to strips of woods and he had never seen anything like this before. The enlightenment encouraged people to use science and reason to rid of false ideas and beliefs. After Victor had seen this, a man of great research of natural philosophy was with him and he explained to Victor about electricity and galvanism (electricity produced by chemical action and in biology, galvanism is the contraction of a muscle that is stimulated by an electric current). Victor had never heard of these theories or ideas before about electricity. This was new to him and in future when he made his monster he used electricity from lightning to stimulate the body of movement. There is a small amount of dread and horror which Shelley has created in this quote. Words like vanishing, disappearing, shattered and splintered give you negative feelings of something happening. This can be the story of Victor when he just finished creating the monster. â€Å"As I stood at the door, on a sudden I beheld a stream of fire issue from an old and beautiful oak which stood about twenty yards issue from our house†. This can be Victor standing at the door when his creation is about to be finished and he saw a new body rising from an old body which stood about 20 yards from him. And as soon as the dazzling light vanished, the oak had disappeared, and nothing remained but a blasted stump. When we visited it the next morning, we found the tree shattered in a singular manner†. And as soon as the creature was born, Victor disappeared, the tree could be Victor, and nothing remained but the monster. When Victor visited it the next morning, the monster was traumatized and devastated in a shocking way because he was left alone at his birth. It was not splintered by the shock, but entirely reduced to thin ribands of wood. I never beheld anything so utterly destroyed† He was not devastated by being created again, but because Victor abandoned him and Victor could not believe he created a new being. This vision which he saw of the lightning could have been a warning to him not to go ahead with his ideas; otherwise there would be danger and consequences. The dream which he had in Chapter 5 after creating the monster, could have been telling him that he is now in danger and he has consequences for creating the monster.

The Life Of Babe Ruth Essay -- essays research papers

The Life Of Babe Ruth   Ã‚  Ã‚  Ã‚  Ã‚  Babe Ruth, born George Ruth, Jr., is considered by many to be the greatest baseball player of all time. Everybody knows how great a hitter Babe was and how he virtually invented the home run. Not everybody knows how great of a pitcher Babe was, even though he was one of the best left-handed pitchers of all time. Babe had a 92 and 44 record, 67.6%, and a 2.24 career earned- run average in 163 games pitched. Not many career .342 hitters that averaged a home run every 11.8 at bats can say that.   Ã‚  Ã‚  Ã‚  Ã‚  George Ruth, Jr. was born in Baltimore, Maryland, on February 6, 1895, son of George Herman Ruth, Sr. and Kate Ruth. George took the name of Herman at his confirmation since it was his father's middle name and the name of his friend at St.Mary's Industrial School, Brother Herman. Ruth says he had a â€Å" rotten start† in life; he spent his childhood days on the streets and piers of Baltimore. He led a rather lawless life, his parents were medium-poor and he was mainly on his own.   Ã‚  Ã‚  Ã‚  Ã‚  All this changed when Ruth entered St.Mary's Industrial School at the age of eight. Ruth, even though he didn't realize it, had come in to a good thing. Brother Matthais took young Ruth under his wing and taught him to read, write, play baseball, do needle work, and right from wrong. Ruth showed a startling natural talent with a baseball bat, so Brother Matthais tried to round young George into a complete baseball player by teaching him to pitch and field. Ruth says that, †Brother Matthais was the greatest man I ever knew.† Ruth was taught to make shirts and became quite good at it, he boasted that he could sew a shirt in less than 15 minutes.   Ã‚  Ã‚  Ã‚  Ã‚  Ruth never had to use this skill because he was discharged from St.Mary's School on February 27, 1914 to join the Baltimore Orioles baseball team of the American League. Ruth was paid a salary of $600 to play in the International League, one step below the major league, on an Orioles affiliate team. The team went to Fayettville for spring training and Ruth showed raw talent and didn't need much formal training but needed lots of controlled practice. Coach Sam Steinman warned the veterans to go easy with the rookie Ruth, he said, †He's one of Jack Dunn's babes.† Journalist Roger Pippen asked Steinman to explain, Steinm... ... Ruth was suspended on three different occasions for various reasons and his numbers dropped substantially, but the Yankees still won the pennant. Again they faced the Giants in the World Series. Babe was not a factor at all in this pitiful series for the whole Yankee team as they got swept by the Giants. Even with this failure, Babe led the Yankee's to seven World Series, winning five of them.   Ã‚  Ã‚  Ã‚  Ã‚  In Babe's unbelievable career, he had a lifetime average of .342, hit 714 career home runs, had 2,209 career RBI's, and 2,873 total hits, all in only 2,503 total games. As amazing as these stats are, they are not the reason people should be grateful that Babe played the game. The reason most people should know Babe Ruth is for the most important reason, that being the way he saved baseball from extinction. Forget how Babe was the best power-hitter in baseball and considered by many the best player in baseball history, and just think about how he kept the American pastime alive.   Ã‚  Ã‚  Ã‚  Ã‚  On August 16, 1948, at 8:01 PM, not only did the greatest baseball player of all time, but a great person, die in the form of George Herman â€Å"Babe† Ruth, Jr.

stock :: essays research papers

Khaled Bitar What were the causes of the 1929 stock market crash and the 1987 stock market crash? What are the differences between the causes?   Ã‚  Ã‚  Ã‚  Ã‚  In the 1920s stock was first issued by companies. Companies issued stock after they went public in order to make money. When traders buy stock, they were buying from the company and a stake in the company. On October 24, 1929, (a.k.a. Black Thursday) the stock market fell 9% and five days later the market fell an unprecedented 17.3%. About 29 million shares of stock changed owners causing, at the time, the biggest stock market crash in the history of the United States.   Ã‚  Ã‚  Ã‚  Ã‚  In the decade before the crash, America was thriving and production was soaring. The GNP increased by 40% and average income grew 30% throughout the decade. There was an abnormally high level of investment and traders were overwhelmed with confidence.   Ã‚  Ã‚  Ã‚  Ã‚  When the stock market crashed on Black Thursday, traders were still confident because of President Hoover’s declaration that a recovery was imminent.   Ã‚  Ã‚  Ã‚  Ã‚  Despite the general optimism, the market crashed again causing the great depression. The effects were devastating. Over the next three years, the unemployment rate rose to 13.6 million people and GNP decreased 45 million dollars.   Ã‚  Ã‚  Ã‚  Ã‚  There are many causes to the 1929 stock market crash including speculation, WWI, Foreign investment, and a scandal that could have played a minor role.   Ã‚  Ã‚  Ã‚  Ã‚  The 1929 stock market was a bull market fueled by speculation. Speculation inflated stock prices beyond what they were worth because of the large amount of traders. Speculation is when traders think that a stock has much more value and potential then it really does. Traders would buy a stock that they think is thriving and when they realize that the company is losing money, they sell causing the market to decrease. (i.e. people investing in ebay and then selling after seeing ebay’s earnings.)   Ã‚  Ã‚  Ã‚  Ã‚  Many investors were not very experienced and they believed that whenever their stock went down, they felt selling was the best option which fueled the crash even further.   Ã‚  Ã‚  Ã‚  Ã‚  Because of the thriving market, many loaned money from banks and invested in the stock market. When it crashed, they could not pay back the loans and the banks lost money. The market misled the banks as they thought loaning traders money would be very lucrative. The Federal Reserve was a cause of the 1929 stock market crash because it essentially owned the government and fueled the speculation.

Proposal- Civil Engineering

Proposal To: Dr. Rod Zink From: Shivani Priyam SUBJECT: Recommendation Report â€Å"Topic† Revised Draft: Wednesday April 17, 2013 The purpose of this proposal is to summarize my recommendation report. Through this proposal, I will explain my theoretical situation in which I make a recommendation to the Assotech Limited’s Planning and Coordination team as to which type of master plan is best suited for their upcoming project. Through the course of this proposal I will explain Assotech Limited’s position in the Real Estate market in India.I will also compare two master plans since that will be critical in making a strong informative recommendation to the organization. Finally, at the end of my proposal I will outline my tentative schedule and breakdown the costs that I expect to incur while putting together my recommendation report. Introduction As Civil Engineer I have been hired by Assotech Limited to select the best master plan for a land area of 12. 062 acres, which comprises of  High Rise Towers of 2 BHK, 3BHK, 3 BHK + Servant room + Study & 4 BHK + Servant room + Study apartments as per the market requirements catering to buyers of all segments of the society.Some inventory of villas has also been introduced to take the advantage of huge demand for this. I have been hired to help the company choose between 2 possible master plans for the development. I will compare the two alternatives and recommend the best possible alternative for the company and the future residents. The company wants a master plan that takes into account the climatic conditions, sun and wind movement and incorporates these factors in our designs.I have to suggest the best alternative that will be the most efficient, the most cost effective option and also the most reliable over time for the homeowners and also maximize the use of natural elements in our buildings. Description of Case study The site is strategically located at Sector 99; in the upcoming New Gurgao n Area (India), which is in close proximity to the newly built Terminal-3 of Indira Gandhi International Airport, . The topography of the site is majorly flat with minor level differences.The client needs a master plan that will build Low rise development on the Southern side and high raise development on the Northern side for maximum utilization of natural resources. Gurgaon falls in the Composite Climatic Zone of India having all types of climatic characteristics from hot & dry, warm, humid as well as cold conditions. A climatic data glance over the past two decades show that hottest months are from May till June and the coldest months are from December till January, normal Annual Rainfall being 553mm. The Average Annual Wind Direction is North West to South East.The winds in this zone on an average are light but gain force in summers and monsoons. The site is located south East to the master plan. The wind direction being North West to South East will bring purified cool breeze i nto the site. Human comfort is a function of four primary variables; air temperature, air movement, humidity, and the mean radiant temperature of interior surfaces. Natural ventilation is an energy efficient way to increase human comfort because air movement increases heat transfer from the surface when cooler outside air replaces warm and humid indoor air.Natural ventilation, unlike fan-forced ventilation, uses the natural forces of wind and buoyancy to deliver fresh air into buildings. To maximize Natural Ventilation in buildings we need: * Set Building orientation to receive prevailing breezes * Cooling of breezes by vegetative shading * Introduction of water bodies along the wind path to control temperature. * Architectural devices such as wind chimneys, atria, courtyards, windows, and operable blinds to induce natural air flow. The Two Plans:The two types of master plans that Assotech limited are taking under consideration incorporates all the major factors such as the climatol ogy, wind, solar path and solar gain but vary in terms of the amount of energy and cost it can save which is where my job begins. The first plan is called the Option 1 and the second plan is called Option 2. Before a decision on the two plans can be made, Environment clearance certificate needs to be obtained and the two plans needs to be tested upon three major factors: 1.Strategically Oriented buildings to maintain apartment temperatures through wind and sunlight. 2. Natural ventilation, unlike fan –forced ventilation, should use the natural forces of wind and buoyancy to deliver fresh air into buildings. 3. Should use temperature friendly materials for optimal apartment insulation. Comparative study of the two plans: The comparative study here shows the total energy and cost savings fro the two options. It presents a very drastic contrast between the two options with regards to AC cooling, Heating systems and Day lighting in the areas.This table highlights the energy savin gs with respect to the three main factors and also clearly states which option is the most efficient one. Take example of one bedroom of 150 -170 Sq. ft. Average running of 175 days in a year | Option1| Option2| A C (summers)| | | Connected load| 1. 5 tr| 1. 5 tr| operational load| 1. 3 tr| 1. 5 tr| total energy saving/ day| 2. 0 KW| NIL| Heating (winters)| | | Connected load| 2. 0 KW| 2. 0 KW| operational load| 1. 7 KW| 2. 0 KW| total energy saving/ day| 7. 0 KW| NIL| Day lighting| | | Connected load| 100 W| 100W| operational load| 65 W| 65 W| otal energy saving/ day| 70 W| NIL| Saving due to option 1 = 6581. 625 INR or 121. 47  US Dollar| In AC cooling systems, it shows a difference of 0. 2 tr. between the two options regarding operational load. It also shows the total energy savings if we go with Option1- Master Plan Green. In heating systems, it shows a difference of 0. 3 tr. in terms of operational loading, hence contributing majorly to towards total energy savings with optio n 1. In Day lighting, although there isn’t any loading difference but option 1 contributes 70 W worth energy saving, as compared to option 2 which contributes NIL.In conclusion, as it is evident from the comparative table, option 1 is a more efficient, cost effective and the most reliable option for our consumers. Option 1- Master Plan Green The massing on the site is such that to maximize the views from the Expressway. The blocks on the North and North West get the benefit of views of the Master Plan Green. The hierarchy of heights on the site respects the Vaastu Principles with lower tower on the North East and increasing heights towards South West. The geometry of the site has also been considered.The entrances of the site are at North East and South West with reference to Vaastu requirements. The central location of the Clubhouse gives an easy access from all parts of the site. The Club also has a direct access to avoid congestion on any part of the site. All the building s on the site face Central Green Courtyards. The site is divided into two huge green courts flowing into each other through a central lawn. Option 2- Master Plan White This option gets the benefit of the Natural Resources that is Wind and Sun.The Wind Movement has been taken care of by placing the building blocks strategically to get the advantage of natural ventilation in maximum number of apartments. The peripheral road gives a direct access to all the blocks with their separate drop offs. The placement of Villas on the Southern edge of the site and Taller buildings on the Northern edge allows Sun penetration in maximum number of apartments. Decision Criteria: In option 2 there is a linear tower in the central court,  this makes a closed courtyard comparing with Option 1.After closely observing the shadow diagram of both the options I concluded that option 1 has less shadow towers falling on each other and have open court yard (from club side) thus having better cross ventilatio n for  all the towers and its units. The minimum amount of shadows helps us in winters and reduces the requirement of heating load in overall load capacity as well as operational time when compared with option 2. Same is case for cross ventilation. Option 1 reduces the heat, makes the indoor spaces cooler as compared to option 2 thus reducing the load on the air conditioning. Prospective Audience:My primary audience would be the Manager of the Planning and Coordination team, who will read the report and recommendations and decide what he/she believes, will work best for his/her situation. The secondary audience will be the owners and management of the construction company. They will be making the final decision for the company and decide if the recommendation that I give to them will be best for their situation and whether or not they will be using those master plans. They will also check to ensure that the recommended mater plans meets all of the requirements that they have given to me as their engineer.Another audience for the report would be the State Environment Impact Assessment Authority who is in charge of the entire environment related factors will have to approve of the plan to make sure it will meet all of the regulation in the areas. Work Schedule For Implementation Of The Plan: The work schedule will begin as soon as the final proposal is handed in and will finish the day that the report is due. Task| April 1st– 8th | 9th-22nd| April 23rd- May 5th | 6th -12th | 13th– 19th | May 20th -June 3rd | Research systems| | | | | | | Form idea on better system| | | | | | | Initial Report draft body| | | | | | |Report front and end matter draft| | | | | | | Review and edit| | | | | | | Finish report and print and binding| | | | | | | Cost of Publication for the plan: The costs for the two options I am considering in my recommendation report are charted below: Option| Cost| Option 1 Air Conditioning unitsHeating UnitsVentilation strategiesSunli ght incorporated tower structure| $6. 48 /- per sq. ft. | Option 2 Air Conditioning unitsHeating UnitsVentilation strategiesSunlight incorporated tower structure | $10. 78 /- per sq. ft. | I have decided to go with option 1. Total savings due to option 2 is 121. 47  US Dollar.Schedule for the recommendation report: I feel as I navigate through this project I would need to plan and stay focused to accomplish all tasks in a timely manner and hence my planner for this recommendation report would be: Task| Week 11| Week 12| Week 13| Week 14| Week 15| Week 16| 1| Proposal| | | | | 2| | | Initial Draft| | | 3| | | | | Complete| | 4| | | | | | Final| Qualifications: This project falls under my current work related responsibilities. As a civil engineer in Assotech Limited, I have a wealth of resources and knowledge available to conduct a realistic analysis for the two master plan alternatives.I also fully understand the pros and cons of the two options, which would help me to see the effe ct of each on the company and how it would result in achieving the main aim of the project. Since, I am able to utilize the resources I have available through Assotech Ltd. my cost for this project will very minimal. Cost of required materials I believe these could be the possible costs while creating the final product. The costs would include the cost of color printing, and the coil binding. Thus the break down of the cost is listed below: Items| Cost| Color printing| $0. 49| Paper| $0. 0| Coil Binding| $ 3. 50| Total | $3. 99| ————————————————- Permission to Continue: After reading the proposal I am asking for permission to carry onto the recommendation report for the task of finding a suitable master plan in relation to climatic conditions and energy usage for Assotech limited for their project in Gurgaon, India. Citation requirements: 1. Assotech Limited. . 2012. Assot ech Blith [Internet]. Noida (UP): Assotech Moonshine Urban Developers Pvt Ltd; [2012 January, cited 2013 February]. Available from: http://assotechlimited. om/our-projects/featured-project-assotech-blith. html The website is the official website of Assotech Ltd. I am using this website as one of my sources for the recommendation report since this page would help me find information on the company and help me with my analysis and findings. I have used this website for obtaining the data for the comparative study, the cost of publishing and the work schedule for the plan to be implemented. 2. 2009. Gurgaon (UP): Sustainable Habitats- Teri Initiative [cited 2013]. Available from: http://www. sustainable-buildings. org/files/composite_SolarEnergy. df As we know, large quantities of energy are consumed in providing lighting, ventilation, and thermal comfort in the buildings. Using proper planning and design the architects have made it possible to reduce the wastage of energy and lighting . Thus, this website helped me with all the topography and climate related information required for my comparative study. Secondly, this website provided me with the information I needed to base my comparative options which were AC cooling, heating system and day lighting. Thirdly, it also gave me information about the location of the construction. 3. A R COP. 007. Planning and coordination [Internet]. 2007. Arcop Associates Pvt. Ltd, cited 2013] Available from: http://www. arcop. co. in/planningandurbandesign. htm ————————————————- This website helped me with my master plan options and cost related questions. I used this website to obtain the visuals I needed for my report. It provided me with all the details along with the visuals for the master plan green as well as the master plan white. ——————————â €”———– [ 1 ]. Vaastu- â€Å"ancient doctrine about science of construction and architecture. †

Dos and donts when searching for a new job

Dos and donts when searching for a new job Attention millennials: Are you gearing up for a job hunt?  As someone who’s young and relatively new to the world of work, you may just be starting to realize that the level of competition for available positions out there is intense- which means that you’re going to have to be at the top of your game when searching for a new job and there’s zero margin for error if you want to be taken seriously by potential employers, hiring managers, and HR professionals (AKA, the job gatekeepers). The Balance recently published an article highlighting the uphill battle millennials currently face in the job market today, along with practical job searching tips they can employ as young workers in the constantly evolving professional landscape.According to the article, â€Å"Even as the job market has recovered following the Great Recession, unemployment for millennials continues to remain high when compared to older, more experienced workers. Some classic job search advice- like  avoid job-hopping- isn’t applicable to millennials, who are frequent targets of layoffs and victims of industry instability.†Obviously, millennials need a specific and targeted set of job hunting dos and don’ts when searching for new jobs. Take advantage of the following list of guidelines to make your next hunt as successful as possible.Job Search DosDefine your goals.  When you get started on your next job hunt, you should kick things off by envisioning a primary goal for yourself. This may be a challenging task if you’re just getting started in the professional world and haven’t pinpointed what exactly you want to do, but you should try your best to focus your job hunt as precisely as possible.Why is this so crucial? Your goal will help you target your cover letters and resume, and focus your job search. Also, hiring personnel love a confident young potential hire who knows exactly what she or he wants to do with their life. If you have a goal for your next job hunt, then great- run with it! If not, consider asking yourself the following questions to help you define your goals and purpose:What am I passionate about?Why do I do  what  I do?Which values are driving my goals?What’s my purpose?What vision do I have for my career over the next 1, 3, 5, or 10 years?Target your audience.  Now that you have some clearly defined goals for your job hunt, you can begin to target your audience- this includes the industries, insiders, and companies that you want to connect with in an effort to help you achieve your stated goals. Some of you may already feel as if you know everything there is to know about the position or industry you’re looking to break into. If so, then great. If not, then do some research and get to know as much as you can at the onset of your job hunt.Consider asking yourself the following questions when you’re trying to figure things out:  Are there specific companies I’ m interested in?Am I aiming to secure a position in a specific industry?What advantage or benefit does this position bring to their business?What will the company be lacking or missing if there’s no one in this position?Consider some of the struggles and obstacles facing the employer and the industry. Make a list of the most critical ones, and reflect on times in the past when you’ve confronted similar challenges.Define your potential value.  With a clearly defined goal and audience, you can begin crafting your targeted resumes and cover letters- and demonstrate your value as a potential hire. What can you potentially offer employees if you were hired? How can you help them meet their specific needs?If you need some guidance to help you define your potential value, including what makes you stand out from the job hunting crowd, ask yourself the following questions:What benefit or contribution do I add?What key accomplishments or successes have I delivered time and tim e again?What would I say is unique about myself and how I do what I do?What are my greatest strengths?What do others see as the value I add?How have I positively influenced others?What would others say is fascinating, compelling, or interesting about me?What benefit would an employer or company get from choosing me over another candidate?What benefit or value did I bring to my previous employers?You should also reach out to friends, family, and your network and ask them which words they would use to describe you.Know where to look.  The job hunt landscape has changed drastically from what your parents might remember, so consider passing them by for advice. The article by The Balance has some excellent targeted advice for conducting an effective job search: â€Å"Millennials are the social media generation, and your network of friends and acquaintances on major social media platforms can do more than like statuses. Connections are valuable- from sharing a job description that hasn ’t been posted to making an introduction, your connections can help with your job search greatly.†They suggest the following targeted tips for kickstarting things:Sign up for LinkedIn: Make the most of this targeted site, designed specifically for making career connections and job hunting. A basic account is free, so there’s really no reason not to take advantage of it.Clean up your existing social media: Make sure there’s nothing embarrassing or offensive that might pop up on the social media sites you use, should potential employers check them out.Use your college career office: Another great free resource, take advantage of the services your college career office provides to get a step up on the competition.Attend industry events: Events designed for folks in your target industry to connect are excellent opportunities for you to meet key people and possibly network your way into your next great career opportunity.Job Search Dont’sDon’t ign ore the basics.  Many of the fundamentals of an effective job search have not changed over time, so overlook them at your own peril:Follow instructions provided when applying to each job.Make sure your resume and cover letter are free of errors.Follow the rules of proper interview etiquette- be polite, dress appropriately, display good body language, and turn off your phone!Don’t get too cute with your resume and cover letter.  Sure, you want to stand out from the competition, but do so through the impressive content of your documents- not by using wacky designs, crazy fonts and colors, or any other overly creative flourishes. Chances are, you won’t be taken seriously as a potentially candidate, and unless it’s asked for it isn’t worth the risk.Don’t let frustration get the better of you.  Job searching today can be a long and protracted experience full of disappointment, especially for millennials, who are used to instant gratification. This can be frustrating for job seekers, but don’t let that frustration defeat or derail you from your ultimate goal- keep things in perspective and find a way to maintain your composure, motivation, and drive during this process.If you’re a millennial on the hunt for a new position, make the most of these dos and don’ts to jumpstart your job search and land your next big professional opportunity. Good luck!

History- civil war exhibit essays

History- civil war exhibit essays A House Divided exhibition in the Chicago Historical Society Museum is a showcase of the causes and components of the Civil War. However, most importantly this exhibit places slavery, the peculiar institution, as the root cause for this devastating domestic war that erased more than 600,000 New World citizens from the earth. The title itself suggests a difference of opinions and they lie between the North and South. The difference between the two was only amplified by changing people and economies. The arrival of the transportation revolution, the immense land ownership opportunities in the West, and the industrialization of our nation found the North changing and the South staying the same. This exhibit was adorned with many relics from the Lincoln era. It was organized in a circular way so that everything centralized around the most vital pieces of the exhibit, Lincolns denunciation of slavery and the abolitionists movements relics. It can be viewed much like a book would be read, background in the beginning, rising action, a climax and ultimately a resolution. By the 1830s the Northerners religious beliefs and free-labor society ideals didnt include the institution of slavery and that posed a very big problem in relation to the expansion of the U.S. westward and the fear of slavery going that way as well. The election of Lincoln was vested in course of ultimate extinction, speaking of his plan to halt slaverys expansion and existence. Initially one sees a huge picture of Lincoln titled The Railsplitter, circa 1860, as he/she walks in. It is about 12X7 feet, and Lincoln is illustrated as a young, common man, shirt unbuttoned, splitting wood at the dawn of a misty summer morning. Behind him is a placid lake, and even further back, a blurred vision of the White House. This painting represented that a common citizen can rise to lead the nation,...

Free Essays on D-DAY On June 6th 1944

Introduction In this paper I will focus on D-Day. I will explain why it had to be done and how it was made possible. Whether it be the LCVP which was the landing craft that was developed specially for D-Day, the M-1 Garand .30 caliber rifle or just the soldier carrying it. It was the early morning hours of June 6th 1944. The largest military invasion of all time was about to begin. It would be known to the world simply as D-Day. By the time you could see the morning dew on the grass 18,000 British and American paratroopers had already landed in Normandy, France and allied troops were about to storm the beaches. However none of this would have happened if it weren’t for the efforts put forth in planning this operation. From the moment the United States declared war on Germany an invasion in Europe was a must. When and where was the question. Preparing to invade†¦ When the United States entered into World War II on December 8th 1944 they new that without a European invasion victory was not possible. When General Eisenhower was appointed supreme commander of the allied armies he had started to developed tactical plans for the invasion of France by 1942 or possibly earlier. The invasion of Normandy was the result of 2-3 years of planning by Allied Forces. Surprise Attack Germany did know the attack was coming so it was not complete surprise. However what Germany did not know was when or where the attack was coming. Why this attack had to be executed in complete secrecy can be entirely summed up by this quote, "Unless we can land overwhelming forces and beat the Nazis in battle in France, Hitler will never be defeated." Winston Churchill said this while referring to the D-Day invasion. In order to land overwhelming forces in France the Nazis could not know the allies were coming or else they would be prepared for almost any military force sent their way. Deception was the game. Since the Germans did not know when or where the a... Free Essays on D-DAY On June 6th 1944 Free Essays on D-DAY On June 6th 1944 Introduction In this paper I will focus on D-Day. I will explain why it had to be done and how it was made possible. Whether it be the LCVP which was the landing craft that was developed specially for D-Day, the M-1 Garand .30 caliber rifle or just the soldier carrying it. It was the early morning hours of June 6th 1944. The largest military invasion of all time was about to begin. It would be known to the world simply as D-Day. By the time you could see the morning dew on the grass 18,000 British and American paratroopers had already landed in Normandy, France and allied troops were about to storm the beaches. However none of this would have happened if it weren’t for the efforts put forth in planning this operation. From the moment the United States declared war on Germany an invasion in Europe was a must. When and where was the question. Preparing to invade†¦ When the United States entered into World War II on December 8th 1944 they new that without a European invasion victory was not possible. When General Eisenhower was appointed supreme commander of the allied armies he had started to developed tactical plans for the invasion of France by 1942 or possibly earlier. The invasion of Normandy was the result of 2-3 years of planning by Allied Forces. Surprise Attack Germany did know the attack was coming so it was not complete surprise. However what Germany did not know was when or where the attack was coming. Why this attack had to be executed in complete secrecy can be entirely summed up by this quote, "Unless we can land overwhelming forces and beat the Nazis in battle in France, Hitler will never be defeated." Winston Churchill said this while referring to the D-Day invasion. In order to land overwhelming forces in France the Nazis could not know the allies were coming or else they would be prepared for almost any military force sent their way. Deception was the game. Since the Germans did not know when or where the a...

Charter of Fundamental Rights Marks Coming of Age for EU As a Essay

Charter of Fundamental Rights Marks Coming of Age for EU As a Political Community - Essay Example But EU is a work in progress and, having been done with the tasks of border control and economic integration, it is time to move on to the more difficult areas, which assume social and political dimensions. These include home affairs, immigration, defense - and human rights. European states are regularly mentioned in the annual report of Amnesty International for human rights violations, although there is supposed to be a European Convention on Human Rights that regulates and controls these unwanted activities. This area of concern was the focus of attention at the EU Summit in June 1999, in which it was later decided that a new, more enforceable regional law on human rights is necessary to cap the Union's transformation from an economic organization to a political entity. When the EU members were collectively known as the Little Europe, the focus of attention were coal and steel and, later, the Common Market. This contributed immensely to the region's economic stability into the 1960s. As Menendez (2001) observed: "The Coal and Steel Community was a modest step but one that provided reassurance to economic actors and thus established the foundations for sustained economic recovery. There is thus a basis to argue that European integration contributed indirectly to the extensive protection of socio-economic rights within welfare states." That EU was more That EU was more preoccupied with socio-economic than political concerns at the start may be gleaned from the text of the original treaties establishing the European communities, which made only passing references to fundamental rights. This can be found only in the EC Treaty, specifically its Preamble, which acknowledges the organization's commitment "to preserve and strengthen peace and liberty." Article 119 of the Treaty also sets the principle of equal pay for equal work for men and women. . Even the subsequent Paris and Rome Treaties gave the same passing attention to fundamental rights and instead concentrated on integration and how to deal with economic issues. By thus omitting to articulate the tenets of fundamental rights, EC appeared to be emphasizing the nature of the organization. The limited reference to rights in the primary law of the Communities seems to be a fact beyond dispute. However, this should not necessarily lead to the conclusion that the then Little Europe was not about "rights." As Menendez (2001) saw it, rights remained one of the main goals of the project, if not the main one. On the drive for integration, for example, the actual path set for European integration implied an option for a different strategy of ensuring the protection of human rights. The preconditions for the protection of civic, social and political rights in Europe were established based on the region's unique historical and socio-economic context. This came about after the European Court of Justice reconsidered its earlier position that the basic rights and freedoms in EU member states ought to be protected by national constitutions. In 1969 Stauderl (19), the ECJ cited the general though unwritten principle of fundamental rights protection as a basic foundation of Community law. This shift in EU jurisprudence was further articulated in Internationale (20), when the Court restated that

Demoiselles D'Avignon by Pablo Picasso Essay Example | Topics and Well Written Essays - 1500 words

Demoiselles D'Avignon by Pablo Picasso - Essay Example The essay "Demoiselles D'Avignon by Pablo Picasso" explores one of the most important pieces of art by Pablo Picasso. He completed the picture in 1907. Picasso always applied oil on his canvas. Presently, the picture is displayed in New York’s Museum of Modern Art. In the twentieth century, one of the most significant canvases, Picasso’s , Les Demoiselles D’Avignon, was created due to various reasons. First, among them was the confrontation he had with CÃ ©zanne’s extraordinary accomplishment at the posthumous show which took place in Paris in 1907, a year following the artist’s death. The retrospective exhibition drove the young Picasso, Matisse, as well as many other artists into competing with the inferences of the art of CÃ ©zanne. 1906’s Bonheur de Vivre by Matisse was his first attempt, which was later given to Leo & Gertrude Stein, who went ahead to hang it inside their living room thereby ensuring that all of the avant-garde artists and writers were capable of seeing and praising it. The praises led to the fulfillment of the promise made by CÃ ©zanne that the painting was worth them. Throughout his paintings, Picasso treated women the same way he treated his projects since he used to sketch a little, paint and then progress to the next painting. Although Picasso had over 25,000 works by his name, which mostly concentrated on women; to him, women were merely an object of his enjoyment and pleasure. According to Picasso, there are two sorts of women; the goddesses and the door mats.

Position Essay Example | Topics and Well Written Essays - 1250 words

Position - Essay Example However, it was only in recent decades human started to realize that the diseases he experience is mainly due to his meat based diet. Human can digest both plant and meat based food, but human contract disease on eating meat because he is naturally an herbivorous. Just because a food is palatable does not mean that it is compatible with the body. Meat is tasty, nutritious but it s not easily digestible by human body. Today, people are victimized to so many diseases for which blame can be put on the abundant meat they consume. Animal based food products have high fat content which lead to major diseases like heart attack, cancer and obesity. It is normally observed that a person who is vegetarian is less disturbed by illnesses as his body is free of animal fat and other poisonous enzymes from animal food products. Human body and meat eating Meat eating is the natural instinct of animals and human body is not naturally designed to digest meat .If we naturally assess the affinity we hav e to the raw meat and blood of animal, we can understand the choice of our body. No human being is attracted to uncooked meat and body organs of a dead animal .We instead feel disgusted and repulsive to the sight of a dead animal with its body organs protruding out. As per (Bluejay,2002)â€Å"Our teeth, saliva, stomach acid, and intestines are most similar to other plant-eaters, and dissimilar to carnivores and true omnivores†. Moreover, the length of our intestine is bigger than that of a carnivores animal, which assist in digestion of plants based food. Human unlike animals does not possess claws nor do they sweat through tongue. It is also found out that excessive meat eating can reduce the life span of a normal human being and make him diseased at a younger age. If human are naturally designed for meat eating then he should not be harmed by this diet. It takes a long time for the human intestine to digest meat as it rots in the body and give negative effect to the body. I t increases the cholesterol level in the human body and creates heart problems and other ailment to human body. When nature has not provided us with the faculties to hunt and obtain meat then it does not make sense to claim that we are meat eaters. Animal suffering on their killing Animal suffering during their killing is a significant reason to justify the vegetarian diet as it is a non – violent form of obtaining food. When human beings are killed poisonous enzymes are released in to their body which is ingested by human on its consumption. Moreover, we are taking away the life of a living being who has been granted a right to live by the creator of this universe. No human has the right to kill another living being, which has equal right as us to live on the planet. In addition to this, the pain and struggle which an animal undergoes while their slaughter is unimaginable and unforgivable. Nowadays animals are killed in an extremely cruel manner which can horrify any meat ea ter to a great level. â€Å"But many people refuse to eat meat because of the inhumane treatment of the animals and the animal suffering that are mass-produced to feed the population†(Being Vegetarian,2008). The mass slaughtering of animals in the slaughter house is a pain afflicting sight and they are treated with utmost cruelty a before killing. Giving pain and obtaining food is not suited to human being who are naturally emotional and loving by nature. When we eat flesh of an animal we are

Teaching Reflection Essay Example | Topics and Well Written Essays - 1500 words

Teaching Reflection - Essay Example My work placement at *****, gave me an invaluable insights into the relevant approach to teaching chemistry. The experience was extremely helpful in understanding the various methods used by teachers in helping their students understand the subject with an in-depth comprehension of concepts. My two-week placement entailed working hand in hand with the chemistry teachers in the school. I was able to observe their methods of teaching the science and I assisted in a number of areas to enable myself be more acquainted with what dissemination of scientific knowledge to secondary school students is all about. In my first week of my work placement, I was able to take charge of some class activities, whereby I was assigned a duty of assisting students with difficulties in chemistry (Ellison 2008, p.46). My interactions with the teachers offered me an opportunity to learn about developing a lesson plan that is suitable for teaching science and chemistry in precision. The plan is an extremely important step, if the teacher wants to remain relevant in the classroom. Here, an instructor starts by identifying what is going to be covered in every particular lesson. Then the objectives of the lessons are determined, so that a teacher can identify the specific behaviours and capabilities that a student should exhibit after every lesson is covered (Sanderson 2002, p.23). Most of the teacher in the school used descriptive objectives. This provides a better platform for the educator to get great feedback on his/her teaching effectiveness, and students’ progress as well. Taking time to determine what the learners already know about the subject matter would enhance the overall success of completion of a lesson. Chemistry is relatively practical lessons, and having this in mind, teachers ensured that the necessary material and apparatus necessary to be used in a particular lesson are identified in the lesson plan in an attempt to accomplish the objectives described. These mat erials are highly useful in facilitating the learning process. Thus, as observed, a lesson plan increases the efficiency of teaching practice and the quality of the students’ learning time (Dorin 2002, p.29). Varieties of teaching approaches were also evident in the school learning processes. Here I actively participated in facilitating group discussions. These activities tend to generate interest in the topic under study and students are able to learn from friends. The teachers were also involved in helping out in explaining the concepts that were beyond the then understanding of the students. The teachers also had a variety of methods that they used to facilitate learning process. They give out assignments that required further reading and research on the subject matter. The main theme here was, â€Å"thinking further†. Learning partnership among student also seemed to develop a longer term learning culture among themselves (Gabel 2004, p.31). As observed, this appro ach helped weak students to learn continuously from their peers and consequently gaining much more understanding on chemistry. I also learnt that the teachers generally applied the three learning theories in identifying a suitable methods and media of teaching in the school. These include the cognitive, psychomotor, and affective domains. The psychomotor domain is generally skill based. Here the student tends to produce a product. It entails practical instructional levels that include imitation, practice, as well as habit. The psychomotor domain steep in a demonstration, delivery as well as the first level, imitation, which simply is a return of demonstrations that are under the control of the instructor. Additionally, the practice level is a proficiency building experience, which is

Concerted practice is the most nebulous of the three categories caught Essay

Concerted practice is the most nebulous of the three categories caught by Article 101 TFEU - Essay Example 2 With regard to paragraph three and exceptions to the prohibitions in paragraph one of Article 101, those relate to what the law determines as contributing to society either through economic development, technical development, and improvements in the way goods are produced or distributed 3 Under the law, moreover, the European Commission has the power to impose the law, to investigate infringements relating to the violation of the prohibitions in Article 101, and to impose penalties and sanctions. 4 To this end, the Commission may compel suspected parties to share information. 5 There is some consensus that it is difficult to pin down the existence of concerted practice, as reflected in case law. 6 For instance, in cases where increases in prices occur in tandem among a group of players, the price increases themselves may not be sufficient to prove concerted practice. In some cases, for instance, as in Case c-47/09 involving the Netherlands T-Mobile business entity, just one meeting among parties was deemed sufficient to establish concerted practice. In 40/73 involving Sulike Unie, the ruling was that concerted practice may be direct or it may be indirect too, and that no written or verbal communication is necessary to establish concerted practice. In the first instance of consideration of concerted practice in case law, or Case 48/69 involving firms operating in a market that is oligopolistic in nature, the Court of Justice ruled that the presence of parallel price increases amounted to the existence of concerted practice, even if the parties to the case m ade a formal challenge to that ruling. This case involved Imperial Chemical Industries, in the industry involved in dyes. In this instance the Court of Justice established a definition of concerted practice as thus: â€Å"†¦a form of coordination between undertakings which, without having reached the stage where an agreement properly so-called

Teaching Reflection Essay Example | Topics and Well Written Essays - 1500 words

Teaching Reflection - Essay Example My work placement at *****, gave me an invaluable insights into the relevant approach to teaching chemistry. The experience was extremely helpful in understanding the various methods used by teachers in helping their students understand the subject with an in-depth comprehension of concepts. My two-week placement entailed working hand in hand with the chemistry teachers in the school. I was able to observe their methods of teaching the science and I assisted in a number of areas to enable myself be more acquainted with what dissemination of scientific knowledge to secondary school students is all about. In my first week of my work placement, I was able to take charge of some class activities, whereby I was assigned a duty of assisting students with difficulties in chemistry (Ellison 2008, p.46). My interactions with the teachers offered me an opportunity to learn about developing a lesson plan that is suitable for teaching science and chemistry in precision. The plan is an extremely important step, if the teacher wants to remain relevant in the classroom. Here, an instructor starts by identifying what is going to be covered in every particular lesson. Then the objectives of the lessons are determined, so that a teacher can identify the specific behaviours and capabilities that a student should exhibit after every lesson is covered (Sanderson 2002, p.23). Most of the teacher in the school used descriptive objectives. This provides a better platform for the educator to get great feedback on his/her teaching effectiveness, and students’ progress as well. Taking time to determine what the learners already know about the subject matter would enhance the overall success of completion of a lesson. Chemistry is relatively practical lessons, and having this in mind, teachers ensured that the necessary material and apparatus necessary to be used in a particular lesson are identified in the lesson plan in an attempt to accomplish the objectives described. These mat erials are highly useful in facilitating the learning process. Thus, as observed, a lesson plan increases the efficiency of teaching practice and the quality of the students’ learning time (Dorin 2002, p.29). Varieties of teaching approaches were also evident in the school learning processes. Here I actively participated in facilitating group discussions. These activities tend to generate interest in the topic under study and students are able to learn from friends. The teachers were also involved in helping out in explaining the concepts that were beyond the then understanding of the students. The teachers also had a variety of methods that they used to facilitate learning process. They give out assignments that required further reading and research on the subject matter. The main theme here was, â€Å"thinking further†. Learning partnership among student also seemed to develop a longer term learning culture among themselves (Gabel 2004, p.31). As observed, this appro ach helped weak students to learn continuously from their peers and consequently gaining much more understanding on chemistry. I also learnt that the teachers generally applied the three learning theories in identifying a suitable methods and media of teaching in the school. These include the cognitive, psychomotor, and affective domains. The psychomotor domain is generally skill based. Here the student tends to produce a product. It entails practical instructional levels that include imitation, practice, as well as habit. The psychomotor domain steep in a demonstration, delivery as well as the first level, imitation, which simply is a return of demonstrations that are under the control of the instructor. Additionally, the practice level is a proficiency building experience, which is

Mary Todd and Abraham Essay Example | Topics and Well Written Essays - 500 words

Mary Todd and Abraham - Essay Example The letter reveals that the First Lady was more than a wife to the President. During that time, she was also his adviser, assistant, and bearer of blessings for the people. Where Abraham cannot be, Mary Todd is there so that the people will have someone to talk to about their problems and woes. Mary Todd is given the liberty to act out on her own, but she does not abuse it and still calls to Abraham for the final say. Their relationship as a couple and as partners is a healthy give-and-take one. The letter reveals that Abraham Lincoln regards his family just like he would do his country. Mary Todd knows that Abraham is not accustomed to writing, yet she still writes to update him, and although no reply is imminent, she still intends to tell him what is going on with their family. In return, Abraham expresses his love for his family by making sure that they are well and that they have everything that they need. When Mary Todd asked for money, she assumed that Abraham will send it, whi ch means that Abraham tends to their needs just like he oversees the needs of everyone. After reading the letter, it can be concluded that the study of primary documents is important because it conveys a lot about the writer of the letter and the intended recipient.

Ethnic Groups and Discrimination Essay Example for Free

Ethnic Groups and Discrimination Essay I belong to the White ethnic group which was responsible for the colonization of North America. While I am part of the White ethnic group, my family immigrated to the United States from Germany quite some time after the major colonization of North America. When most people think about the colonization of North America they think of White people on the Mayflower landing on Plymouth Rock. While the pilgrims did colonize what is now referred to as New England, the Spanish were actually the first to colonize North America. No matter who first colonized North America, this colonization caused an influx of immigrants that asserted their dominance over the native people. This colonization was also the root cause of slavery being introduced to this New World. Pilgrims are most notably identified as coming to North America to escape religious persecution. The ironic part of the colonization is that the pilgrims forced their religion on those native to North America. It is important to note that this may be one of the first indications of future ethnic and racial problems that would caused by the colonization of North America. I dont think people normally think about racism happening to Caucasians. Unfortunately it is very common for racism to happen to all ethnic groups in the U. S. Caucasian racism and prejudice against other ethnic and racial groups always seem to get the most publicity. It would be better to broaden our view of prejudice and racism so that we could get the whole story. I think that the Caucasian group had brought most of this negative attention on itself. Historically the U. S. has been dominated by Caucasians, which means this group doesnt have as much to worry about restrictions due to ethnicity or racial group. If we break down the Caucasian group even further we can see that this is even truer for the males, which I am, of this group. Male Caucasians have long been the dominant force in U. S. society. The majority of restrictions placed on females and ethnic groups have been enforced by Male Caucasians. The most notable Caucasian discrimination has been against African Americans. African Americans were largely used for slave labor during the beginning of the U. S. Going from slave to equal isnt easy, in both occurrence and acceptance from the former dominant or controlling group. This dominant position can be seen as a major reason why the view of discrimination is still focused on Caucasians. Since the Caucasian males of the past have put restrictions on most other ethnic groups, this wrong was attempted to be undone by Affirmative Action laws (Fullinwider, Robert). While most people see Affirmative Action as being helpful, it has also caused discrimination against Caucasian males. Some government agencies require a quota on hiring certain ethnic groups (this included female Caucasians). This can cause a job candidate that has hirer qualifications to be passed over just to fulfill a quota. I have seen this happen to my father while he was applying for a firefighter/EMT position. You can easily see the Caucasian male dominance by noticing the dual labor market effect. I see it more as a multiple labor market since I would also include female Caucasians as another labor market. Immigrants from Mexico often enter into a portion of this multiple labor market, most notably the farming community. Whether it is farming, manual labor, or the lower-end service sector it seems that it seems more acceptable to Caucasians for other ethnic groups to occupy these types of jobs. When the other ethnic groups occupy positions normally held by Caucasian males, we often see a limitation in their ability to progress in that profession (glass ceiling). If you look at the breakdown of people who run companies you will see this is dominated by Caucasians males, followed by males of the other ethnic groups, then females of all ethnic groups. Discrimination isnt only apparent in the job market, but in how companies invest in certain areas. It is seen in our response to what is happening in other areas of cities or areas of the country. We have slums and ghettos that dont get investment monies to fix them up due to the lower class segregation. We have other areas occupied by a high number of non-Caucasians that dont get investments just because of their ethnicity. New Orleans is a perfect example of all of these inequalities. It was a city segregated by race, ethnicity, and social class standing. The devastation caused by hurricane Katrina happened to people who couldnt afford to get out on their own, and was compounded by the predominantly Caucasian governments lack of response (arguably due to the racial differences between U. S. leaders and with the people effected by the disaster). I dont feel that I fit in with the standard culture for my Caucasian ethnic group or the U. S. mainstream culture. I dont participate in any religions, as I believe in myself and science that can be proved. I dont feel that I am or need to be better than any other ethnic group. I couldnt care less about what style is popular or what haircuts are in. I just try to be myself and try to ignore things that try to sway my opinions. Instead of taking someones word for something I would rather research and come to my own decision (almost to a fault). I think it is better to be different than a lemming following the crowd running off the cliff. References Fullinwider, Robert (2005). Affirmative Action. Retrieved February 1, 2006 from http://plato. stanford. edu/entries/affirmative-action/.

Situation Of Persons With Disabilities In Pakistan

Situation Of Persons With Disabilities In Pakistan Although there is no widely accepted definition of persons with disabilities, twodefinitions can be found in the National Policy for Special Education in Pakistan: Disability means the lack of ability to perform an activity in a manner that is considered to be normal. A person with disabilities means a person who, on account of injury, disease, or congenital deformity, is handicapped in undertaking any gainful profession or employment, and includes persons who are visually impaired, hearing impaired, and physically and mentally disabled. The 1 998 Population Census defined the term disability as, Any restrictionor lack (resulting from an impairment) of the ability to perform an activity in themanner and within the range considered normal for a human being. Impairmentmeans any loss or abnormality of psychological, physiological or anatomical structure or functional. According to the census for 1998, there are 3,286,630 people with disabilityconstituting 2.54 per cent of the population (Bureau of Statistics, 1998). Thefigure is underestimated, as the definition of disability did not include moderateand mild disability. Data collectors for the census were not trained to identify andclassify all forms of disability. Disability has often been regarded as a peripheral issue in discussions onhealth services. Despite a number of progressive policies included in thePakistans Constitution that declares equal rights for all, disabled people are stillregarded in the main as an insignificant minority. In the health sector particularly,they are regarded as cases to be cured, tailing which they are referred towelfare for care. I he denial of human rights, and the exclusion andmarginalization of disabled people is manifested in many forms within the healthsector. To date in Pakistan, services for disabled people have been based on anunderstanding of disability as individual pathology, the disabled person beingseen as a problem to be corrected. Its development can be traced to the greatstrides in medical science and technology, which led many to believe that dysfunction, could be explained through rational scientific argument; the cause of any condition regarded as abnormal being attributed to the malfunction of a physiological system. Pathology thus provided the means by which dis-ability could be distinguished from able-bodiedness, abnorrnality from normality. Disability as malfunction has since grown to be seen as a specialized health problem, at the heart of which is an emphasis on clinical diagnosis. Consequently the aim of medical rehabilitation is to assist the individual to be as normal as possible. in traditional societies such as Pakistan where education is low and economic development has not taken off, any disability among household members is normally concealed, especially disabilities acquired from birth or those developed soon thereafter. Intellectual disabilities and physical deformities arc perceived as stigmata since their existence could jeopardize the family name, which becomes especially important in societies with extended Families. The existence of any disability related to psychological concerns that results From congenital antecedents is considered a serious threat to a familys social status. The familys concern is related to the social discrimination that other people would likely demonstrate, which in the view of the family concerned justifies concealing the existence of such offspring. Another reason why family events relating to disabilities are concealed relates to the exchange phenomenon in marriages, especially on the bridegrooms side. The fear that other children in the family concerned may also carry genes which could adversely affect their progeny means that parents often will not reveal that such a person exists in the family, since it would be difficult For them to find spouses for their other, non-disabled children. Such fears are much greater fur families that are socially mobile or who have a relatively higher social status. The Religious/Moral model is historically the oldest and is less prevalent today. However, there are many segment of society in Pakistan that associate disability with sin and shame, and disability is often associated with feelings of guilt, even if such feelings are not overtly based in religious doctrine. For the individual with a disability, this model is particularly burdensome. This model has been associated with shame on the entire family with a member with a disability. Families have hidden away the disabled family member, keeping them out of school and excluded from any chance at having a meaningful role in society. Even in less extreme circumstances, this model has resulted in general social ostracism and self-hatred. In poverty-stricken developing society, like Pakistan, where additional hands are always needed to assist with family work, thereby supplementing family income, the existence of a person with a disability is considered a curse orunfortunate fate for the family concerned. The loss of family labor in addition to the diversion of family resources to care for the needs of a child with a disability usually results in additional fertility to offset the loss of that childs potential contributions to family income. The assumed need for having additional children could lead to reproduction within a short interval to neutralize potential social pressure and possible social sanctions. In following this line of reasoning, the cause of the original congenital disability and the potentially adverse consequences of another pregnancy on maternal health are relegated to a position of lower importance than the need for reproduction. In societies lacking social norms and institutions that should provide family support in terms of the socialization and rehabilitation of persons with disabilities, families are put under extra pressure owing to the heavy demands on their time to make up for this lack of support. The presence of a disabled person in a family is thus considered a life-long problem, because the person concerned is expected to remain always dependent on other family members for support. In addition, the person with a disability represents a loss of productive potential in terms of society. The social pressure to bear additional children who can help to support such disabled persons leads to enlargement of the dependent population. Further, in their haste to respond to social pressures, couples usually ignore the possibility of giving birth to yet other children with congenital disabilities. These attitudes are among the complex sociological perspectives involved in treating the subject of disabilities. of consider these facts, The Tragedy/Charity Model is still exists in Pakistan which actually casts the disabled person forever in the poor unfortunate role, It emphasizes and encourages dependence on others rather than independence one might say it is a form of killing with kindness since if this is taken to extremes the disabled person may lose those life skills they had and become increasingly dependent. The disabled person is represented as brave and admirable solely because they live with their impairment, an object of pity and the focus of attempts to extort money from others in order to address the persons extensive and expensive needs. There is little or no recognition of the potential for independence or of the role of the disabled person in selecting the services they need or want. however, important changes were to occur with the evolvement of the modern era profoundly influenced by the enlightenment. One of the difficulties likely to be encountered is the negative impression created by the very widespread presence of disabled persons, whether neighborsor relatives, for whom no rehabilitative treatment is available. The problems of disability seem to be quite familiar to the general public in Pakistan, whereas there is little or no conception of solutions. It is not surprising in these circumstances that attitudes focus on helplessness and hopelessness. It will presumably be difficult to remove this impression before there has been a major upswing in the provision of rehabilitative services. Equally it will be difficult to provide facilities without a favorable climate of opinion. Attitude and provision must advance together. Traditionally used by charities iii the competitive business of fund-raising, the application of the Tragedy/Charity Model is graphically illustrated in the advertisement on newspapers and televised Children in Need appeals in which disabled children are depicted alongside young victims of famine, poverty, child abuse and other circumstances. Whilst such appeals raise considerable funds for services and equipment which are not provided by the government, many disabled people find the negative victim-image thoroughly offensive. The idea of if being recipients of charity lowers the self-esteem of people with disabilities. In the eyes of pitying donors, charitable giving carries with it an expectation of gratitude and a set of terms imposed upon the beneficiary. The first is patronizing; the second limiting upon the choices opens to disabled people. Also, employers will view disabled people as charitable cases. Rather than address the real issues of creating a workplace conducive to the employment of people with disabilities, employers may conclude that making charitable donations meets social and economic obligations. This is not to advocate dismantling charities and outlaw caring, charitable acts, which enrich our society and bring badly needed funds. But we do need to educate charity managers and professionals to review the way they operate and ensure that funds are channeled to promote the empowerment of disabled people and their full integration into our society as equal citizens requiring our respect and not our pity. The specific type and amount of neglection against disabled children will vary depending upon whether it occurs within the family, in the community, in institutional settings or in the work place. There are however, several key issues that appear time and again when such behavior occurs. Most striking is the issue of reoccurring stigma and prejudice. From the date of independence to date in Pakistan many although not all communities have dealt poorly with disability. Cultural, religious and popular social beliefs often assume that a child is born with a disability or becomes disabled after birth as the result of a curse,bad blood, an incestuous relationships, a sin committed in a previous incarnation or a sin committed by that childs parents or other family members. A child born in a community where such beliefs exist is at risk in a number of ways. A disabled child is more likely to face extreme negative attitudes at birth and this increased risk for ignorance reappears throughout the life span. This behavior compounds already existing social, educational and economic marginalization that limits the lives and opportunities of these children. For example, disabled children are far less likely than their non-disabled peers to be included in the social, economic and cultural life of their communities; only a small percentage of these children will ever attend school; a majority of street beggars are disabled children. Disabled children living in remote and rural areas may be at increased risk. in societies and including Pakistan where there is stigma against those with disability, research indicates that some parents respond with ignorance because of the shame the child had brought on the family or respond with violence because a lack of social support leads to intense stress within the family. in Pakistan, while many parents are submissive towards children where no disability exists, when a disabled child lives in these setting his or her disability often serves to compound and intensify the nature and extent of the abuse. For example, a mobility impaired child may be less able to flee when physically assaulted. A child who is deaf may be unable to communicate about the abuse he or she faces to anyone outside his or her household, unless these outsiders speak sign language or understand the home signs the child uses. A child who is intellectually impaired may not be savvy enough to anticipate a parents growing anger or know when to leave the room to avoid being struck. Regular observations of child rearing practices in Pakistan indicate that a disabled child faces increased risk as the result of child-produced stress, It is hypothesized that this cycle of increasing tensions can begin long before the child is diagnosed as having a disability. For example, a child with a hearing impairment may be regarded as disobedient; a child with vision problems may not make eye contact and appear to be unresponsive, a child with a neurological disorder maybe difficult to comfort or feed. Other researchers suggest that parents who become violent towards their disabled child are reacting not to the childs condition alone, but to the social isolation and stigma they encounter from surrounding family, friends and neighbors. Parents of disabled children often lack social supports as family and friends distance themselves; they can find no school willing to take their child or theylive in communities where there are few or no social services to help them with their childs needs. It is possible that both child-produced stressors and social isolation are compounded to produce a stressful in a household coping with a disabled child. It is also true that not all households with disabled children in Pakistan are stress prone and even within the same communities there are coping mechanisms in some families that prevent this behavior, while children with identical disabilities in other households are subjected to burden. As with many aspects of negative attitude towards disabled children, at this point, much more research in Pakistan is needed to allow us to adequately understand the factors that inhibit or foster these attitudes towards disabled children. The disabled child in a majority of household may receive less food, medical care or other services. This can be subtle, for example, parents or caretakers may wait a few additional days before spending scarce money for medicine or the child may receive less food or less nutritious food than his or her sibling. The low socioeconomic status of the family and the present inflation rate prevailing in the country may worst the situation a lot. Such neglect can lead to further impairments in a vicious feedback cycle in which the disabled child continually loses ground developmentally. Such neglect may be further exacerbated by gender for example, in Pakistan mostly parents spend huge money for boy childrens disability that for girl children, despite the fact that disability itself affects equal numbers of males and females. Neglect, in the form of the lack of adequate medical care, less nutritious food or lack of access to related resources, is the apparent cause of these deaths. In Pakistan as a general practice, the child is kept home to ensure his or her own safety, as parents fear that the child may be struck by a cart or abused by someone in the neighborhood. But in many other instances, even in educated and/or porch families a child is kept isolated because the family fears the reaction from other members of the community. As per treatment given by clergyman, children in some communities are kept shackled in windowless storerooms, hold hands and feet with iron chain, hot household courtyards or dark attics for night, often with little or no interaction, even by those within the household. Even in the next door neighbors may not know of the childs existence. Here is a need to create awareness among parents to send their disabled in special schools, for this see Box No. 1 for this purpose. When it comes to convincing Pakistanis that special education is important, especially the rural poor, the key individuals that arguments must be targeted toare parents. Parents must be persuaded that special education is valuable and necessary for their children with special needs. School administration, social service and child advocacy agencies may be aware that a disabled child Is the victim of violence or neglect, but choose to keep that child in the household because there are few or no residential care facilities are available in the country. The response of disabled children themselves to on-going violence within the home is dictated by a number of factors. They may be aware that this type of behavior is unacceptable, but fear loss of relationship with care giver or family member. While this is an issue for many children in violent households, for disabled children dependent on their abusers for physical care, communication with the outside world or other disability-specific concerns, these issues are more complex. S/he is also be aware that this type of behavior is unacceptable, seek to alert authorities, but are not listened to or believed. Unfortunately, in Pakistan, individuals who work as teachers, attendants for disabled children, or help transport, feed or care for such children, are often underpaid, overworked and largely unsupervised. While many who undertake such career choices do so out of the best of motives. Very few schools have mechanisms in place that allow students, parents to complain about victimization of these negative attitudes. This is all the more serious because in many areas of Pakistan and specially in rural areas there are only a handful of schools or educational programs that are available for disabled children. Parents/caregivers or children may hesitate to complain about abusive behavior in the school, fearing that they will be dismissed from a program when no alternative exists. Mostly in Pakistan, Disabled children are often kept in environments that can only be described as inhumane. Institutions for disabled children are often at the bottom of government priority lists and lack adequate funding, consistent support or oversight from government or civil society. Institutions are often overcrowded, unsanitary and suffer from lack of both staff and resources which lead directly to avoidable suffering and below the growth standards. The low pay, low social status, long hours and hard working conditions in many institutions means that workers are hard to find and administrators are quick to hire anyone. Background checks on personnel often are not done. This allows some individuals, intent on harming or exploiting children, to regularly seek work in such institutions. Because of lack of a registry or oversight of suchpredators when an abusive employee is discovered it is not uncommon for that individual to be tired from one institution and soon turn up working at another institution for disabled children nearby. Compounding this, as noted earlier, individuals with disability and their families tend to be ftir poorer than other members of the population, and this poverty can severely limit the ability of disabled children and their families to afford light for their rights. The large number of disabled children and their families who live in poverty also reduces that number of disabled young people able to afford related private special schooling. Because disabled children frequently receive no formal education or low quality education, their working lives often begin earlier than those of their nondisabled peers. Furthermore, because they are rarely trained or apprenticed for a specific trade or skill, they are often sent to work at the most menial jobs, constituting some of the harshest forms of child labor. While it is known that many disabled children are in the workplace, little information on these children exists because most find work in informal sectors of society as house servants, farm workers, in shops or in factories. Honestly speaking, in Pakistan, documentation of this attitude against disabled children in the workplace is therefore absent or very rare. However, knowledge from other realms of disability research can provide some insight. For example, those disabled children who are unable to work as quickly as their non- disabled coworkers, or those who are unable to hear to understand or follow directions, are at risk of being insulted and bullied. Because finding and keeping work for individuals with disability is difficult in most societies (i.e.: even in developed countries, the unemployment rate for adults with disability often is above 80%) disabled children and adolescents have little voice in the workplace and are at risk not only for physical and verbal abuse, but are also less likely to report such abuse or to quit should they be abused. In Pakistan, especially in rural areas and also most of the developing and under developing countries, the most common form of employment outside the household for poor disabled children may be begging. Disabled children are regularly used to generate income through begging. Some are placed on the streets to beg by their own families, some are sold by their families to others who keep stables of disabled children in organized rings of beggars. Either way, reports and anecdotes from dozens of countries indicate that such children are routinely subjected to violence both in order to keep them on the streets and once on the streets, by members of the general population, who see such children as easy prey. In more recent times, however, the notion of disability has come to be conceptualized as a socio-political construct within a rights-based discourse. The emphasis has shifted from dependence to independence, as people with disability have sought a political voice, and become politically active against social forces of disablism. Disability activists, in engaging in identity politics, have adopted the strategies used by other social movements commanding human and civil rights. And these strategies have brought gains, but within certain limitations. In Pakistan, from the mid 1980s, the country has enacted legislation which embraces a rights-based discourse rather than a custodial discourse; and which seeks to address issues of social justice and discrimination. The legislation also embraces the conceptual shift from disability being seen as an individualized medical problem to rather being about community membership and participation, and access to regular societal activities such as employment, education, recreation and so on. Where access is inappropriate, inadequate, difficult or ignored, advocacy processes have been initiated to address situations and promote the peoples rights. Yet, rights-based discourse, although employed as a political strategy, has also become a way of constructing disability by locking people with disability into an identity which is based upon membership of a minority group. Entitlements thus become contingent upon being able to define oneself as a person with disability. And the conceptual barrier between normal and abnormal goes unchallenged, so that while one may have entitlements legislatively guaranteed, community which cannot be legislated for, remains elusive. While rights-based discourse, at a strategic level, has brought some additional entitlements to people with disability, it has not significantly altered the way in which disability is constructed and so, despite legislative changes, some peoples lives have not necessarily changed. Rights-based discourse fails to meet these challenges for, rather than seeking to dismantle the entire concept of disability, it actually relies upon such a construction to support its claims for rights and entitlements. Part of the problem with the subject of education of disabled children in Pakistan is that it suffers from a lack of identity as a discipline or part of a discipline, and it operates in relative isolation from other relevant disciplines. Therefore it does not benefit from the research in other disciplines, and lacks accountability. An alternative approach would aim to acknowledge these difficulties, to draw onother disciplines where relevant, and to locate the subject within a development framework. HOW WE IMPROVE THE SITUATION: Improvement shall only be possible when we will work on each and every sector which prevents disability to its severe consequences. The following discussion highlights some of these areas. 1. Prevention: The majority of disabilities are preventable. There are, however, a number of reasons why there is a failure to prevent disabilities in Pakistan. Although there are a number of policies aimed at preventing disabilities, there is no coherent coordination between the various government departments to ensure that these policies are properly carried out. Also, there are a number of areas in which policies should exist, but do not. It is recommended that the Ministry of Health, in consultation with other relevant departments and the Directorate General of Special Education (DGSE), facilitate the development of a National Inter-SectoralDisability Prevention Strategy that will set national norms and minimum standards for the prevention of disabilities. 2. Public Education and Awareness Raising: One of the greatest hurdles disabled people face when trying to access mainstream programs arc negative attitudes. It is these attitudes that lead to the social exclusion and marginalization of people with disabilities. Negative attitudes are continually reinforced. Disability is portrayed as a problem People with disabilities are viewed as helpless and dependent; as ill and in constant need of care and medical treatment, or as tragic victims. Culture plays an important role in the way we relate to people with disabilities. This contributes to the perception of people with disabilities as different or outsiders. The changing of attitudes is not something that happens automatically or spontaneously. Attitude changing is a complex process which involves moving, in a series of stages, from one set of attitudes to another. Public education and awareness are central to the changing of attitudes. 3. Health Care: Appropriate, accessible and affordable health services at primary, secondary and tertiary level are essential to the equalization of opportunities for people with disabilities. Such services should include general medical and nursing assistance on an in-patient, out-patient or community home care basis, and specialized health professional assistance. 4. Rehabilitation: Access to appropriate rehabilitation services can make the difference between leading an isolated and economically dependent life and leading an economically independent life and playing an active role in society. The main policy objectives should be: to enable peo5le with disabilities to reach and maintain their optimal physical, sensory, intellectual, psychiatric, and/or social functional levels; to provide people with disabilities with the tools to change their lives and to give them a greater degree of independence; to prevent secondary disabilities or to reduce the extent of disability; to take into account the specific needs of different disability groupings. 5. Assistive Devices: Assistive/rehabilitation technology enables individuals with disabilities to participate on equal terms. If people with disabilities are to access their rights and responsibilities and participate in society as equal citizens, they must have access to appropriate and affordable assistive devices. The production, supply and maintenance of assistive devices are presently uncoordinated. Imported devices are steeply taxed, making them very expensive. Initiatives to develop appropriate and affordable assistive technology have, to date, taken place in isolation from general technology development (i.e. they are aimed at a special market), with very little participation by consumers, or collaboration between the various sectors and agencies. With the assistance of modern technology, products should be developed for use by people with a range of different disabilities. The aim should be to reduce costs by producing for a larger market. This may require greater standardization of products. 6. Barrier Free Access: The way in which the environment is developed and organized contributes, to a large extent, to the level of independence and equality that people with disabilities enjoy. There are a number of barriers in the environment which prevent disabled people from enjoying equal opportunities with non-disabled people. For example: structural barriers in the built environment; inaccessible service points; inaccessible entrances due to security systems; poor town planning; and poor interior design. It is recommended that the Department of Public Works, in consultation with the National Environment Protection Agency (NEPA) and other stakeholders, develop national guidelines and minimum norms and standards with regard to barrier-free access. 7. Transport: There is a need for rapid progress in developing a public transport system that is flexible and accessible. Without this, people with disabilities will continue to remain largely invisible and unable to contribute to, or benefit from, the services and commercial activities available to most of their fellow citizens. Given the fact that the ability to use services, or attend school or work, is largely dependent on the ability of people to get there, the lack of accessible transport is a serious barrier to the full integration into society of people with disabilities. A large proportion of the population uses the bus services as their chief mode of public transport. Policy makers tend to focus on wheelchair-lift equipped buses when considering access. There are, however, a number of low-cost accessible features that could be considered in the short term. Dial-a-ride services have proven particularly popular in densely populated areas. The primary distinction between this service and existing services operated by welfare organizations is that people are able to use the service for any purpose, whether to work, school or for social reasons. Although the major airports in Pakistan have introduced extensive upgrading projects to make their facilities more user-friendly, smaller provincial and regional airports still remain extremely discriminatory against disabled commuters. This is, in part, due to a lack of information on national guidelines and minimum standards and norms. The larger airlines have introduced personnel training programs to facilitate a more sensitive service from airline staff. 8. Communications: Sign Language is the first and natural language of Deaf people, whatever thespoken language of his or her hearing parents may be. Sign Language is thecentral focus of Deaf peoples human rights. It is important to note that Sign Language is a language in its own right, with its own grammar and syntax. Sign Language uses the modality of space, in contrast with the spoken language which uses the modality of sound. There are several regional variations of Sign Language in Pakistan. Special Language Systems/Augmentative and Alternative Communication refer to any mode of communication used by people who can not use a spoken or sign language. They include Braille, touch, Bliss symbols or other means of communication. Interpreter services are linked closely to the communication needs of Deaf people and people with limited or no speech. These services enable them to communicate freely with society, and arc an essential clement in the achievement of equal opportunities for people with communication disabilities. They include Sign Language interpreters, lip speakers,